CEO and cofounder of Webranking – www.webranking.it – leading independent digital media agency for big/huge Italian and International companies and brands. Headquartered in Italy, Webranking is one of the most certified and recognized agencies in Europe. Founded in 1998 and listed as one of the 50 best workplaces in Italy – certified by Great Place To Work – and seen by the Financial Times as a “FT1000” among the 1.000 fastest growing companies in Europe. Nereo is IT Engineer with more than 20 years of experience at the forefront of the digital industry, he is working as both a consultant and as a public speaker about digital marketing, transformation and communication. BBS Adjunct professor in “Search Marketing and Digital Analytics” within the full time master in “Digital Marketing & Communication”. Former IAB Italy Boards of Directors member. Last publication: L’Arte della SEO: User First (Hoepli, 2017). The book explores the profound relationship between SEO and UX (User Experience).
The purpose of the course in Digital Analytics is to provide the most widespread analysis methods used in the field of web marketing. The course will explain analytics, starting from the definition of the objectives and KPI onto advanced report and data visualization. It will also include a strong technical and informatic component through which it will be possible to implement various analytics strategies. Google Tag Manager and Google Analytics will be the main instruments available.
This course explore how search marketing works, both SEO (Search Engine Optimization) and paid search. Web analytics and CRO (Conversion Rate Optimization) topics are also covered as well as: industry main player and trends, software tools, testing methodological approach. Students will also be challenged to test the theories through real business cases.Digital Marketing and Communication