Matteo Mura, Professor of Business Engineering | BBS

Matteo
Mura


Mura
Italy Associate Professor of Performance Management University of Bologna Core Faculty
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BIO

Matteo Mura, Ph.D, is Associate Professor of Management Engineering at the Department of Business Sciences of the University of Bologna and Visiting Professor at the Center for Business Performance of the Crafield School of Management. He carries out research on topics of circular economy, sustainable industrial transition and measures of business performance. He is currently engaged in a European project aimed at decarbonising high-carbon European industrial sectors. He teaches Management Control Systems at the School of Engineering and Architecture of the University of Bologna.

COURSES

Over the last decade sustainability, corporate social responsibility and stakeholder management practices have become paramount for companies as well as for the society at large. Although most companies have developed sustainability programs over the years, as they’re cutting carbon emissions, reducing waste, and otherwise enhancing operational efficiency, we are witnessing a mishmash of sustainability tactics that does not add up to a sustainable strategy. To endure, a sustainable strategy has to cope with the competing – and apparently divergent – interests of all stakeholders: investors, employees, customers, governments, NGOs, and society.

In this context corporate Performance Measurement Systems (PMS) play a key role as they help companies to formalize and implement their sustainable strategies as well as to proactively identify new trajectories that help companies to appropriately reconcile the trade-offs between different stakeholders’ wants and needs.

Sustainability and Business Innovation
Green Energy and Sustainable Businesses

FOCUS SESSION – The workshop will analyse and develop some typical issues of operations management, dealing with them through a quantitative modelling to support the decision-making process. The main topics that will be analysed concern, on the one hand, tools of management control aimed at supporting the implementation process of the business strategy and, on the other hand, quantitative methodologies and approaches on a statistical-econometric basis, aimed at connecting control systems with the database available to the company. In particular, the main contents of the workshop concern: development and implementation of systems of measurement and control of business performances (Performance Measurement Systems); definition and validation of key performance indicators; methodologies and tools of business analytics with special focus on descriptive analytics and predictive analytics

Supply Chain and Operations

FOCUS SESSION – Even though many companies have developed sustainability programs over the years, we are currently witnessing a combination of sustainable approaches that are unable to constitute a truly sustainable strategy. The aim of this workshop is to develop a debate on the role and performance of companies, with regards to sustainability challenges, opportunities, and new solutions. Specifically, the objective is to describe and unravel the connections between management of innovation and the theme of sustainability within companies.

Technology and Innovation

CORE COURSE – Every year our society uses the resources that the planet Earth takes about a year and a half to regenerate. This and other empirical evidence of global significance bring the theme of sustainability to the center of the economic, political and social debate. Recent studies show that a sustainability-oriented management approach adopted by some companies leads to a medium-long term competitive advantage over competitors, a success achieved thanks to the ability to innovate the business model and introduce measurement tools to monitor and better manage the value creation process. The course aims to launch a debate on how to introduce sustainability policies and practices within companies.

Executive MBA

FOCUS SESSION- Every year, our society uses the amount of resources that it takes planet Earth a year and a half to regenerate. This and other global, empirical evidence items bring the topic of sustainability at the center of the economic, political and social debate. Recent studies have shown the way in which a sustainability-oriented management approach adopted by certain companies leads to a medium-long term competitive advantage versus competitors, a success achieved also thanks to the ability to innovate the business model and introduce measuring tools to monitor and manage at best the value creation process. The aim of the course is to start a debate on the possible ways to introduce sustainability policies and practices for companies. In particular, by way of case-studies and traditional lectures, the course will deal with three main topics: Business sustainability and triple bottomline; Sustainability-oriented innovation; Green business models.

Sales and Marketing

Over the last decade sustainability, corporate social responsibility and stakeholder management practices have become paramount for companies as well as for society. Although most companies have developed sustainability programs over the years, as they’re cutting carbon emissions, reducing waste, and otherwise enhancing operational efficiency, we are witnessing a mishmash of sustainability tactics that does not add up to a sustainable strategy. To endure, a sustainable strategy has to cope with the competing – and apparently divergent – interests of all stakeholders: investors, employees, customers, governments, NGOs, and society. The purpose of this course is to initiate a debate around the role and functioning of modern corporations as business ethics and sustainability challenges, opportunities and solutions emerge.

Digital Technology Management / Artificial Intelligence
Digital Technology Management / Internet of Things

Measurement and control systems represent key ingredients of organizational success. By exploring connections between strategy, data, decisions and actions in this course we will focus on how to measure, control and manage performance in organizations.
We will first look at how to design performance measurement systems – balanced scorecards, control dashboard, strategy maps – as a key means to strategy implementation. We will then look at the different uses of performance measurement systems, not just as a way to monitor and control current activities, but rather as a way to stimulate organizational learning, reconfigure existing strategies and business models. Finally, we will focus on strategic cost management, by providing students with the main techniques of cost computation for decision-making. The course will be strongly rooted in organizational practice as we will explore cutting edge tools to design proper control systems and apply recent developments in cost accounting to different company data in order to effectively support decision-making.

Digital Technology Management / Internet of Things

More and more people maintain that it is society’s needs, not just economic ones, which drive markets. The goal of this course is to transfer the concept that a company managed in a sustainable manner, i.e. that integrates elements of a social and environmental nature in the management of the business, will be more effective in the long run in creating value for itself and its surrounding context.

MBA Part-Time (Weekend)