Master in Business Management / Tourism, Heritage and Events

The Tourism, Culture and Events track of the Full Time Business Management Master’s course is intended for young graduates wishing to consolidate and explore a managerial research of the intersection between these sectors, connected and mutually indispensable in the practical activity of the companies and institutions involved. Furthermore, it is important that in this phase of expansion in Italy, in Emilia Romagna and also in Bologna, the economic sectors of tourism, culture and events, the opportunity for a greater managerial culture be seized, to manage and consolidate at best growth towards the high end, towards sustainability, in order not to make it episodic and to avoid the collateral effects of massification of tourist flows and feared cultural banality.

The Full Time Master in Business Management / Tourism, Culture and Events is part of the educational offer aimed at combining business administration with the characteristics of the related sectors. The course features two cycles of classroom lectures, one of which is common to all other tracks, and a final internship, lasting in total 12 months. The classes preceding the internship feature lectures on the topic of food and beverage management and practical exercises, by way of three corporate projects lasting a month each and a longer project, lasting over six months.

The Italian excellence needs your passion to become increasingly management-oriented. Get in touch with the course program manager: we’ll make your ambitions grow.    THE MASTER IS AN INVESTMENT. THE HONOR LOAN IS THE WAY TO FUND IT. “PerTe Prestito Con Lode”, a long-term and low-interest honor loan, with no collateral required to cover the full amount of the tuition fee.


Angelo Manaresi

Angelo Manaresi

Direttore Scientifico
angelo.manaresi@unibo.it

" È importante che in questa fase di espansione in Italia, in Emilia Romagna e anche a Bologna, dei settori economici del turismo, della cultura e degli eventi, sia colta l’opportunità di una maggiore cultura manageriale, per gestire e consolidare al meglio la crescita verso la fascia alta del mercato, verso la sostenibilità, per non renderla episodica e per evitare gli effetti collaterali potenzialmente problematici della massificazione dei flussi turistici e della talvolta temuta banalizzazione culturale. "

Profilo della Classe 2018 - 2019

BACKGROUND ACCADEMICO

  • 25

    ETA' MEDIA

  • 56% - 44% M

    Sesso

Structure

Il Master in Gestione d’Impresa – Turismo, Cultura ed Eventi prevede 1500 ore complessive di apprendimento su 12 mesi di studio, suddivise in 360 ore di docenza frontale, 540 ore stimate di studio individuale e 600 ore di stage.
La struttura del Master si suddivide in tre cicli:

  • Primo ciclo: dicembre – aprile
  • Secondo ciclo: maggio – luglio
  • Stage: settembre – dicembre

La frequenza è di circa 30 ore di didattica settimanali strutturate in modo da poter dedicare spazio anche a lavori di gruppo, senza tralasciare l’attenzione ai singoli studenti e alla gestione delle relazioni interpersonali. Il percorso didattico è arricchito da 3 lunghi progetti aziendali di impostazione settoriale (della durata di 1 mese ciascuno) che si intervallano e si integrano con l’attività d’aula e i casi aziendali.
Il Master prevede corsi di Business Administration che hanno l’obiettivo di consolidare e applicare a casi aziendali conoscenze concettuali, tecniche metodologiche ed operative. Sono previsti, inoltre, corsi e progetti con focalizzazione settoriale su temi del Food & Wine. I corsi di Business Administration sono concentrati principalmente nel primo ciclo e sono comuni a tutti gli indirizzi del Master; i corsi specifici di indirizzo e i progetti aziendali si svolgono, invece, nel secondo ciclo.

Data la rilevanza della lingua inglese nella vita lavorativa, la Scuola offre la possibilità di partecipare a incontri di conversazione in lingua durante il periodo di studio in aula.

COURSES

Learning method

Le sessioni didattiche prevedono diverse metodologie di apprendimento, tra cui lezioni frontali, simulazioni, discussioni di casi aziendali e presentazioni da parte delle aziende, testimonianze, lavori di gruppo. Completano il percorso didattico le master lecture tenute da professionisti provenienti dal mondo dell’impresa, dell’università e della politica e numerose occasioni di confronto e interazione con il mondo delle imprese attraverso case history.

Il programma si sviluppa in stretta collaborazione con le imprese partner sia durante i corsi, ripartiti in due fasi, sia durante i tre progetti aziendali di impostazione settoriale; l’approccio didattico è totalmente diverso da quello dei corsi universitari tradizionali, poichè le lezioni del Master forniscono veri strumenti funzionali allo svolgimento di progetti concreti. Questa visione progettuale si concretizza in:

  • un progetto aziendale (gennaio – dicembre) che viene sviluppato per tutta la durata del Master
  • 3 importanti progetti da 1 mese ciascuno (maggio, giugno e luglio) relativi al settore di indirizzo scelto
  • altri progetti più brevi inseriti dentro singoli insegnamenti
  • il progetto finale per lo stage.

CAREER DEVELOPMENT

The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Digital Technology Management too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the full-time masters at Bologna Business School on average 91% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.

To achieve this goal, students are involved in several workshops, among which we may list:

  • Writing a CV and a Cover Letter
  • How to create an effective Linkedin profile
  • How to prepare for a job interview

In addition to this, thanks to the collaboration with professional career counselors, students receive a customized service, in order to understand their strengths and to build a professional development plan, which will turn out to be helpful when looking for an internship. Here follow some of the activities:

  • Initial guidance interviews
  • Specific interviews, focused on one’s own career plan
  • Continuous support to students with one – to – one sessions

COMPANIES

ANTONIANO ONLUS BOLOGNA FIERE BOLOGNA WELCOME COMPASS ITALIA COMUNE RIMINI DUCATO ESTENSE FICO IBS IT EXISTS LONGARY & LOMAN

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FEES

The tuition fees for the Master is 14,800 euro (VAT free) to be paid in three installments:

  • First installment: 1,850 euros
  • Second installment: 7,000 euros
  • Third installment: 5,950 euros

The fee includes participation in the Master, all the study material available through the online platform, and access to the services and facilities of Bologna Business School such as: personal account for the Alma wi-fi, use of the PCs in the Computer Lab, access to the study areas, access to the internal gym, special rates for the School restaurant. Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation.
Free parking is also available within BBS Campus.

Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions); the three city center canteens and all university student related discount offers. More information is available on the site of the University of Bologna: www.unibo.it/en/services-and-opportunities/index.html

HONOR LOAN

Thanks to the agreement between Bologna Business School and Intesa Sanpaolo, participants are eligible to apply for “PerTe Prestito Con Lode”,  a long-term and low-interest honor loan. Main characteristics:

  • Loan amount equal to the enrollment fee
  • Reduced interest rate
  • No collateral required
  • Repayable in 10 years
  • No early closing fees

Download the description document here.

 

 

SCHOLARSHIPS

At Bologna Business School we understand the importance of financial aid in supporting our students to achieve their educational goals. We are aware that an advanced, high quality training path can be a significant commitment, at the same time we also truly believe that investing in one’s future always pays back.

Bologna Business School is pleased to offer partial scholarships to the most meriting students. All of these scholarships are merit-based and will be awarded to the top-ranked candidates in the selection process. The students who come out on top in the selections will be students who not only come from strong academic or practical backgrounds but also those who display the strongest motivation to take part in this program.

There are scholarships of 6,000 euros and  scholarships of 4,000 euros. All applicants will be considered for a scholarship – no specific application is required. They are awarded over the course of every round of selection and if you have performed well enough to merit one of them, you will be informed at the moment of admission.

The scholarships act as tuition waivers, so that they result in a deduction of the total amount of the tuition fees due.

REQUIREMENTS

This Master’s is open to all applicants with a bachelor’s degree obtained before the enrolment deadline of each round.

APPLICATION PROCESS

FAQs

The second level Master is accessible only to those who have a bachelor's degree from the old system or a Laurea Magistrale/Specialistica. To access the first level Master a three-year undergraduate degree or a bachelor’s degree in the old system is sufficient.
Access to a first level University Master requires at least a three-year Bachelor’s degree (or the Bachelor’s degree in the old system); for a second level Master's Degree, the Laurea Magistrale/Specialistica (or the Bachelor’s degree of the old system) is necessary.
Enrolling in multiple university courses is not allowed. Therefore, if you are already enrolled in a degree at this or another university prior to registration into the master you are required to apply for a suspension of studies ("career freeze") at the secretariat of the specific School. During the suspension period you will not be able to undertake exams nor accumulate attendance related to the suspended degree.
Yes, you can enroll prior recognition of the degree at the Italian Embassy or Consulate in the country where it was obtained. More details are available in the tender announcement.
Upon registration and payment of the admission fee, you must submit or send via registered mail to Alma Bologna Business School (Via degli Scalini 18-40136 Bologna), the following documents:
• a copy of the receipt for the fee of 60.00 euro for administrative services;
• summary sheet;
• a copy of your ID;
• Undergraduate Degree (or substitute statement);
• curriculum vitae;
• any additional titles to be assessed for admission purposes.
No, once you pass the selections, you can decide whether to formalize the registration to the Master through the registration process. However, it is essential to participate in the selection process and to pass it in order to be able to register.
It is essential, for the purpose of registration, to have completed the degree by the registration deadline.
As long as you have passed the selection process, you can still register as an auditor.
An auditor is someone who participates in a master and who has passed the selection stage but doesn’t have an MA/Specialist degree/degree according the old system/ or hasn’t be graduated within the call’s deadline. An auditor can participate in all lessons, academic activities and to the internship (not compulsory). An auditor doesn’t need to take exams and therefore is not awarded CFU. An auditor will however receive a certificate of attendance by the University of Bologna. Instead of paying €11.200 an auditor pays €9.200
CFU or Crediti Formativi Universitari is a tool to measure the quantity of learning required, including independent work necessary for the student to acquire the knowledge and skills in the subject matter of each specific course.
A credit (CFU) generally corresponds to 25 hours of work including lectures, tutorials, etc., but also independent study. For each academic year, a full time student in the course requires an average amount of work equal to 60 credits, ie. around 1500 hours. The credits are acquired by passing the exam or other testing.
The credits are used to compare different courses in Italian and European universities through an evaluation of the student workload required in certain subject areas in order to achieve the educational objectives defined. They facilitate student mobility between different courses of study, but also between Italian and European universities. Loans acquired during a course of study may be approved for continuing in other courses of study.
The University of Bologna uses the ECTS system accurately applying the European Credit Transfer System (ECTS) in all courses of the first cycle (Laurea), second cycle (Laurea Magistrale) and unified cycle. ECTS is a recognized standard created with the goal of supporting mobility and cultural exchange among students at the European level. This standard allows for the comparison of credit systems used by Universities and higher education institutions in Europe, to plan and implement the learning path of students. This allows students who study in one country to see their studies recognized at an institution in another country that applies the same standard.
Yes, every Master is composed of multiple courses, each with an exam at the end and based on whose completion the student earns the relative CFU for the course.
You can contact the Help Desk directly via e-mail: help.studentionline@unibo.it, or by telephone: +39 0512099882; or you can apply online: https://studenti.unibo.it/sol/welcome.htm
The School organizes several occasions for meetings, discussion, networking, training, refresher training reserved for the Alumni Community (those who have attended a course in Bologna Business School). For further information visit the Community section of our website.
Unlike the Laurea Magistrale or Specialistica, a University Master's degree actively involves students in practical cases, providing skills that facilitate immediate entry into the labor market. Specifically, the Master in Business Management, before the internship period, requires the development of a business plan that is carried out for the duration of the master and 3 one-month-long company projects each with a company chosen by the participant.
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