Master in Business Management / Tourism, Heritage and Events

The Tourism, Culture and Events track of the Full Time Business Management Master’s course is intended for young graduates wishing to consolidate and explore a managerial research of the intersection between these sectors, connected and mutually indispensable in the practical activity of the companies and institutions involved. Furthermore, it is important that in this phase of expansion in Italy, in Emilia Romagna and also in Bologna, the economic sectors of tourism, culture and events, the opportunity for a greater managerial culture be seized, to manage and consolidate at best growth towards the high end, towards sustainability, in order not to make it episodic and to avoid the collateral effects of massification of tourist flows and feared cultural banality. The Full Time Master in Business Management / Tourism, Culture and Events is part of the educational offer aimed at combining business administration with the characteristics of the related sectors. The course features two cycles of classroom lectures, one of which is common to all other tracks, and a final internship, lasting in total 12 months. The classes preceding the internship feature lectures on the topic of food and beverage management and practical exercises, by way of three corporate projects lasting a month each and a longer project, lasting over six months. The Italian excellence needs your passion to become increasingly management-oriented. Get in touch with the course program manager: we’ll make your ambitions grow.    THE MASTER IS AN INVESTMENT. THE HONOR LOAN IS THE WAY TO FUND IT. “PerTe Prestito Con Lode”, a long-term and low-interest honor loan, with no collateral required to cover the full amount of the tuition fee.


Angelo Manaresi

Angelo Manaresi

Direttore Scientifico
angelo.manaresi@unibo.it

" È importante che in questa fase di espansione in Italia, in Emilia Romagna e anche a Bologna, dei settori economici del turismo, della cultura e degli eventi, sia colta l’opportunità di una maggiore cultura manageriale, per gestire e consolidare al meglio la crescita verso la fascia alta del mercato, verso la sostenibilità, per non renderla episodica e per evitare gli effetti collaterali potenzialmente problematici della massificazione dei flussi turistici e della talvolta temuta banalizzazione culturale. "

Profilo della Classe 2018 - 2019

BACKGROUND ACCADEMICO

  • 25

    ETA' MEDIA

  • 56% - 44% M

    Sesso

Structure

Il Master in Gestione d’Impresa – Turismo, Cultura ed Eventi prevede 1500 ore complessive di apprendimento su 12 mesi di studio, suddivise in 360 ore di docenza frontale, 540 ore stimate di studio individuale e 600 ore di stage.
La struttura del Master si suddivide in tre cicli:

  • Primo ciclo: dicembre – aprile
  • Secondo ciclo: maggio – luglio
  • Stage: settembre – dicembre

La frequenza è di circa 30 ore di didattica settimanali strutturate in modo da poter dedicare spazio anche a lavori di gruppo, senza tralasciare l’attenzione ai singoli studenti e alla gestione delle relazioni interpersonali. Il percorso didattico è arricchito da 3 lunghi progetti aziendali di impostazione settoriale (della durata di 1 mese ciascuno) che si intervallano e si integrano con l’attività d’aula e i casi aziendali.
Il Master prevede corsi di Business Administration che hanno l’obiettivo di consolidare e applicare a casi aziendali conoscenze concettuali, tecniche metodologiche ed operative. Sono previsti, inoltre, corsi e progetti con focalizzazione settoriale su temi del Food & Wine. I corsi di Business Administration sono concentrati principalmente nel primo ciclo e sono comuni a tutti gli indirizzi del Master; i corsi specifici di indirizzo e i progetti aziendali si svolgono, invece, nel secondo ciclo.

Data la rilevanza della lingua inglese nella vita lavorativa, la Scuola offre la possibilità di partecipare a incontri di conversazione in lingua durante il periodo di studio in aula.

COURSES

Learning method

Le sessioni didattiche prevedono diverse metodologie di apprendimento, tra cui lezioni frontali, simulazioni, discussioni di casi aziendali e presentazioni da parte delle aziende, testimonianze, lavori di gruppo. Completano il percorso didattico le master lecture tenute da professionisti provenienti dal mondo dell’impresa, dell’università e della politica e numerose occasioni di confronto e interazione con il mondo delle imprese attraverso case history.

Il programma si sviluppa in stretta collaborazione con le imprese partner sia durante i corsi, ripartiti in due fasi, sia durante i tre progetti aziendali di impostazione settoriale; l’approccio didattico è totalmente diverso da quello dei corsi universitari tradizionali, poichè le lezioni del Master forniscono veri strumenti funzionali allo svolgimento di progetti concreti. Questa visione progettuale si concretizza in:

  • un progetto aziendale (gennaio – dicembre) che viene sviluppato per tutta la durata del Master
  • 3 importanti progetti da 1 mese ciascuno (maggio, giugno e luglio) relativi al settore di indirizzo scelto
  • altri progetti più brevi inseriti dentro singoli insegnamenti
  • il progetto finale per lo stage.

CAREER DEVELOPMENT

The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Digital Technology Management too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the full-time masters at Bologna Business School on average 91% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.

To achieve this goal, students are involved in several workshops, among which we may list:

  • Writing a CV and a Cover Letter
  • How to create an effective Linkedin profile
  • How to prepare for a job interview

In addition to this, thanks to the collaboration with professional career counselors, students receive a customized service, in order to understand their strengths and to build a professional development plan, which will turn out to be helpful when looking for an internship. Here follow some of the activities:

  • Initial guidance interviews
  • Specific interviews, focused on one’s own career plan
  • Continuous support to students with one – to – one sessions

COMPANIES

ANTONIANO ONLUS BOLOGNA FIERE BOLOGNA WELCOME COMPASS ITALIA COMUNE RIMINI DUCATO ESTENSE FICO IBS IT EXISTS LONGARY & LOMAN

CONTACT US

     
     
     

CONTACT

DOWNLOAD BROCHURE

     
     
     

FEES

The tuition fees for the Master is 14,800 euro (VAT free) to be paid in three installments:

  • First installment: 1,850 euros
  • Second installment: 7,000 euros
  • Third installment: 5,950 euros

The fee includes participation in the Master, all the study material available through the online platform, and access to the services and facilities of Bologna Business School such as: personal account for the Alma wi-fi, use of the PCs in the Computer Lab, access to the study areas, access to the internal gym, special rates for the School restaurant. Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation.
Free parking is also available within BBS Campus.

Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions); the three city center canteens and all university student related discount offers. More information is available on the site of the University of Bologna: www.unibo.it/en/services-and-opportunities/index.html

HONOR LOAN

Thanks to the agreement between Bologna Business School and Intesa Sanpaolo, participants are eligible to apply for “PerTe Prestito Con Lode”,  a long-term and low-interest honor loan. Main characteristics:

  • Loan amount equal to the enrollment fee
  • Reduced interest rate
  • No collateral required
  • Repayable in 10 years
  • No early closing fees

Download the description document here.

 

 

SCHOLARSHIPS

At Bologna Business School we understand the importance of financial aid in supporting our students to achieve their educational goals. We are aware that an advanced, high quality training path can be a significant commitment, at the same time we also truly believe that investing in one’s future always pays back.

Bologna Business School is pleased to offer partial scholarships to the most meriting students. All of these scholarships are merit-based and will be awarded to the top-ranked candidates in the selection process. The students who come out on top in the selections will be students who not only come from strong academic or practical backgrounds but also those who display the strongest motivation to take part in this program.

There are scholarships of 6,000 euros and  scholarships of 4,000 euros. All applicants will be considered for a scholarship – no specific application is required. They are awarded over the course of every round of selection and if you have performed well enough to merit one of them, you will be informed at the moment of admission.

The scholarships act as tuition waivers, so that they result in a deduction of the total amount of the tuition fees due.

REQUIREMENTS

Applying is open to anyone holding an undergraduate degree of the old and new system. The degree must be obtained on or before the enrollment deadline of the Master.
For auditors, an undergraduate degree is not necessary.

Admission to the Master requires the student to pass the selection process, which consists of:

  • a written exam on general knowledge and logic and mathematics
  • a written exam on English language proficiency
  • a motivational interview designed to assess the candidate’s professional plan and its consistency with the objectives of the Master

APPLICATION PROCESS

This Master’s is open to all applicants with a bachelor’s degree obtained before the enrolment deadline of each round. Application steps:

Documents to send to gestioneimpresa@bbs.unibo.it are:

  • CV
  • Degree certificate with accompanying transcript
  • Photocopy of you ID
  • TOEFL/IELTS/CAE certificate (optional)
  • GMAT/GRE certificate (optional)
  • Signed copies of your enrolment summary sheet and receipt for the application fee (both are downloadable from ‘studenti online’ website following registration).

The selection process will be held at Bologna Business School. In line with the number of available places, admission to the program is granted according to the position on the list of qualified candidates, drawn up on the basis of the total score awarded at the end of the admissions process.

FAQs

Faculty

Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.

Back To Top