MBA Evening

MANAGE COMPLEXITY

The Evening MBA is designed for young managers who want to acquire the tools and skills necessary to lead a company from top positions.

It is designed for professionals who want to acquire the transversal knowledge required to move from operational to managerial roles.

Aimed at training flexible profiles, capable of fusing managerial techniques and entrepreneurial creativity, the Master’s course combines lectures by academics with speeches by executives able to convey the best and latest innovations in business process management.

The Master is organized to support professionals in a very concentrated and challenging 14-month course, divided into 2 weekly meetings (one in Bologna and one online)11 core courses, 9 Keynote Speeches, plus a warm-up meeting at the beginning of the Master and a Business Game at the end, with the addition of sessions focusing on Business Sustainability, on Neuromarketing Lab and the construction of a Business Plan.

With a teaching approach strongly oriented to concreteness and classroom exchange, the Master’s course is managed by a faculty composed of academic and managerial profiles, aimed at accelerating individual growth, enhancing leadership, and conveying management tools directly applicative to the improvement of business processes. An added value for companies seeking, for their most talented employees, a quality and hands-on training course, immediately convertible into innovative practices to benefit from.

Designed to be a springboard for growth and career, the Evening Business Administration Master’s course is the right path for those who want to combine new skills and practical experience with very strong growth of their personal network: the BBS network made up of Alumni, professors and top-level companies.

Tomorrow’s leaders must be ready for many different challenges. Book an interview with the course’s Director: we’ll start dealing with them together.

THE MASTER IS AN INVESTMENT. THE LOAN IS THE WAY TO FUND IT.

 

Accreditation

EQUIS

Bologna Business School is EQUIS – EFMD Quality Improvement System accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.


Nicola Tomesani

Nicola Tomesani

Director of Studies
nicola.tomesani@unibo.it

" The market requires today's managers to have management skills and at the same time ideas for the development of the business. This Master provides the tools to help you grow and deal effectively with this context. "

Structure

The Evening MBA is divided into 11 core courses and 9 keynote speeches adding up to a total of 98 lectures. Each course is divided into four weekly modules at least, each of which includes approximately 6 evening meetings (one in Bologna and one online, on Tuesdays and Thursdays, from 6.30pm to 10pm), and a study on the online platform monitored by teacher of the course.

The last week of study will include the final exam of the course, a case-study to assess the level of learning and the ability to apply the tools learned in practice. In addition to these lectures, there is a Warm Up session held at the beginning of the Master (evening session lasting 3.5 hrs), one at the end of the Master  (on Saturday for the whole day) during which the final Business Game is performed, as well as other Focus Sessions centered on Business Sustainability and Business Plan.

MACROECONOMICS CRASH COURSE
An optional online module that combines theory with practice taking inspiration from daily events. The course will deal with leading economics topics, continuously providing food for thought on the economic changes in the world.

MENTORING PROGRAM
Managerial experience workshop and discussion of the role that soft skills and soft skills-personal attitudes, behaviors and social skills-play in personal affirmation and career building.
Topics such as emotional, relational and cognitive skills of the manager, feedback, performance management, professional development and the management of those ambiguous and paradoxical situations that put us outside our comfort zone are addressed with tools that are learned not on school desks but on the desks of life.

FOCUS SESSIONS: 

BUSINESS SUSTAINABILITY

Sessions focused on Corporate Social Responsibility, considered one of the key tools to achieve a more competitive business.

BUSINESS PLAN

Activity to learn how to organize a complete strategy for the launch of a new activity. The target is to prepare a Business Plan: by working in small groups, participants have the opportunity to use their experience and business education in a project with a practical approach, aimed at understanding the structure and the content of the business plan.

NEUROMARKETING LAB

Meetings focused on the analysis of tools that can help us explain what happens in our brains when we find ourselves deciding something. Because there is now a definite science in decoding cognitive processes, Neuromarketing Lab is dedicated to testing and describing the main tools and social and personal implications.

BUSINESS GAME

Interactive final simulation in which participants, divided into teams, make use of the concepts and the tools they learned during the Master, in order to test the management of a business in a highly competitive environment.

COURSES

The tools for strategic analysis. Strategy and creation of value. Analysis of the industry, competitive advantage and competitors. The resources and skills essential ingredients of the strategy. The strategy of cost leadership and differentiation. The value chain and cost analysis. The system of assets and the value system. Entrepreneurship and innovation management.

Cinti Luciani Andrea

From the Business Idea to the Business Model: during this seminar the theme of Business Idea and its articulation in Business Model is discussed. The distinctive features of a solid Business Idea are discussed and some managerial tools are presented to communicate the specificities of a Business Idea. Furthermore, the theme of the Business Model is studied in depth as a logic of creation and defense of value.

Colucci Mariachiara

An effective marketing strategy requires a deep understanding of the mechanisms that regulate the perception of value for the customer. The course explores the processes related to the articulation of marketing plans in different contexts and environmental sectors. Market orientation; segmentation and positioning; product development; pricing and management of distribution policies. Integrated communication.

Tomesani Nicola

The construction of a sales network. The selection and motivation of the sellers. Evaluating of sales projections. The management of the customer portfolio. The construction of the incentive system. The economic and financial assessments for the sales manager. Key accounting management.

Cofano Annamaria

Customer satisfaction customer retention. CRM and customer loyalty.

Ancarani Fabio Guido Ulderico

Value creation and definition of the structural characteristics of the operational system. Vertical integration and decentralization of production. The management of material flows, stocks and warehouses. The planning processes of production activities. The partnership with suppliers and supply networks. The internationalization of manufacturing activities. The location of the operational system in business strategy.

Gherardi Giuseppe

The Creativity and Innovation course focuses on the transformations that have occurred in our society determined by technological developments, which necessarily require generating innovative ideas. Taking inspiration from great thinkers of the past, the discussion will revolve around the theory underlying creative thinking mechanisms, to then get to a general model that can be used in practice, the DIMAI model (Drive, Information, Movement, Assessment, Implementation). Subsequently, the different stages of the DIMAI model shall be used for individual and group experiences, with applications on real cases. The course will end with a discussion on the social and organizational aspects of creativity.

The Optimal Financial Structure: one of the key elements of Corporate Finance, and is aimed at identifying the optimal financial structure of the company, or how much a company should borrow and which debt ratio maximizes its value.

Bigelli Marco
Fracasso Giovanni

In-depth perspective on emerging technologies and organizational strategies, necessary to investigate in the ever-changing digital age. Through a combination of theory and practice, participants will gain an deep understanding of the challenges and opportunities of digital transformation. Key topics such as implementation of new technologies, redefinition of business models, adoption of customer-centric approaches and integration of artificial intelligence will be examined. This course will equip participants with the required tools to lead businesses in digital transformation and to develop innovative strategies for success in the current business environment.

Boscato Cristiano

The evolution of innovation and entrepreneurship techniques

Toschi Laura

Techniques of cost management and cost modeling: from cutting costs to cost management. Strategic analysis of the costs: activities, costs and cost drivers. Strategic and operational activity-based Cost Management. The value of assets and profit potential: Cost and Value Alignment. Cost management in the Value System and the network. Target Costing and Process Cost Mapping. Analysis of the costs of unused capacity.

Masia Gianluca

The workshop aims to illustrate the main tools used for the analysis of a company’s financial statements by way of reclassified ones and indexes.

Silvi Riccardo

The goal is to develop participants’ awareness of their own leadership style and boost some of their key skills to manage processes of change in risk situations with authority. The program is based on experiential learning: Participants alternate meetings which are aimed at doing tasks at different moments to observe their behavior, participants will benefit from the assistance of professionals and managers who have significant experience in leading groups and organizations to excellent results.

Ghini Massimiliano

The strategies in a multi-local context. The definition of thepotentialandthescreeningof foreign markets.Theinput actions. The actionsof consolidation.The management and staffin overseas markets. Cross-cultural management. The managementof negotiations in a foreign context.

Colombo Massimiliano

Innovation management in multi-local companies

Di Tommaso Marco R.

The head-hunting market. The management of reputation. The paths of horizontal change. The paths of vertical change. Empowerment and self-empowerment. The management of professional negotiations.

Longobardi Paolo

Technology and Career Development: guidelines and successful experiences.

Lipparini Andrea

The team building experience as a training tool to enhance the relationship and trust for the purpose of good teamwork. The course contents analyze how people and groups interact within a company. The aim is to develop knowledge and tools to manage people in the workplace, in terms of quality such as good and psychological well-being.

Franceschetti Massimo

Every year, our society uses the amount of resources that it takes planet Earth a year and a half to regenerate. This and other global, empirical evidence items bring the topic of sustainability at the center of the economic, political and social debate. Recent studies have shown the way in which a sustainability-oriented management approach adopted by certain companies leads to a medium-long term competitive advantage versus competitors, a success achieved also thanks to the ability to innovate the business model and introduce measuring tools to monitor and manage at best the value creation process. The aim of the course is to start a debate on the possible ways to introduce sustainability policies and practices for companies. In particular, by way of case-studies and traditional lectures, the course will deal with three main topics:

  • Business sustainability and triple bottomline
  • Sustainability-oriented innovation
  • Green business models
Foschi Eleonora
Zanni Sara

The course teaches how  to formulate a plan to launch a new business, whether it is a start-up or a new business branch. Students will be guided in the formulation of a business plan, working in small groups and having the opportunity to use all the management’s tools to create a concrete project. The course aim is to understand and define goals and targets of business plans, designing their structure and content, guiding the writing and critical evaluation of the plan and the attached documents.

Rimini Daniele

Decision making has always been the most fascinating area of social research. The tools available today can decipher and explain what goes on in our brains when we find ourselves making decisions. No one knows better than those who work with customers that consumers observe and absorb much more from images or words than from reasoning. There are unconscious associations we have with behaviors, places, images and words that help us build a sketch of the people (and brands) we encounter. In the modern view of marketing we ask ourselves, consumers, companies, and products to join us in the process of co-creation. There is now a very precise science in decoding cognitive processes: Neuromarketing Lab is dedicated to testing and describing its main tools and professional and personal implications.

Marzocchi Gian Luca
Tomesani Nicola

It is the last moment of the Master designed to help participants to take the necessary decisions for a correct business management thanks to interactive simulations.

Tomesani Nicola

Learning approach

The study methodology of the Evening MBA combines classroom learning and distance learning on the School e-learning platform, continuously monitored by specifically appointed faculty.

During each course, participants investigate the rationales and tools of a corporate function, by spending a relevant amount of time at completing exercises and providing solutions of case histories.

WHERE COURSES ARE HELD

The Master’s course is held at the premises of Bologna Business School, Villa Guastavillani, Via degli Scalini, 18 in Bologna.

DISTANCE LEARNING

The distance learning activity includes a weekly in-depth study on the School e-learning platform, providing an individual opportunity for further exploration of the topic, supervised by the teacher. The platform features a Forum aimed at sharing reflections and further explorations among teachers and participants in real time.

Faculty

Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.

FROM LAST EDITIONS

AGE

PROFESSIONAL BACKGROUND

ACADEMIC BACKGROUND

  • 35

    AVERAGE AGE

  • 11 years

    PROFESSIONAL EXPERIENCE

Alumni

Elisa Miglianti

Legal & Compliance Group Director, Coswell
MBA Serale (Ed. 2022/2023)

"A view from the top of the rock": this is exactly what you experiences at the end of the MBA. A "view" of business from the top that allows you to approach each professional challenge by considering its strategic, operational and economic-financial impacts, continuously seeking for innovative, comprehensive and sustainable solutions. The multidisciplinary nature of the program, the excellence of the BBS faculty, and the value of the relationships with MBA fellows are a booster for your career and for the growth of your organizations."

Giorgio Patti

Area Sales Manager & Key Account, Sacmi
MBA Serale (Ed. 2022/2023)

"Participating in the Evening MBA was a great step toward my main goal: to become a capable, competent, and authoritative manager. I had the opportunity to meet extraordinary people, excellent fellow travelers, and first-rate managers from whom I could be inspired to grow professionally. The faculty always stimulated and supported our curiosity, providing insights and introducing us to experts in the field. The opportunity to participate in the Master's program with work-compatible schedules was a huge advantage for both me and my company."

Daniela De Vivo

Vehicle Development Project Leader, Automobili Lamborghini
MBA Part-time Serale (Ed. 2021/2022)

"This MBA program has been a boost to my personal and professional growth, in all its aspects. It has enabled me to acquire and apply an integral knowledge of the business system, providing me with all the tools and methods to look at the organization with an entrepreneurial eye. I strongly recommend this path to anyone who wants to apply critical spirit in their profession, going to frame their role in a broader context of business strategy."

Ivan Saavedra

Head of Marketing, Lendit
MBA Part-time Serale (Ed. 2021/2022)

"This MBA program provided me with solid foundation in business strategy, data analysis and team management, allowing me to develop a comprehensive view of the company and its needs, giving greater solidity to my decision-making skills."

Isabella Diazzi

Senior Consultant e Business Analyst, Thoughtworks
MBA Part-time Serale (Ed. 2020/2021)

"Attending an MBA was always on my bucket list until I decided to enroll at BBS and made the dream come true. It’s been such a rewarding, intense and powerful experience that I have no doubts recommending it to anyone looking for an inspiring program that will completely change the way you see the world."

Andrea Avallone

Senior Manager Banking e Financial Market, IBM Consulting
MBA Part-time Serale (Ed. 2020/2021)

"An intensive, stimulating, and very effective path that has given me considerable value for my professional growth."

Adriana De Palma

Executive assistant to CIO, Hera
MBA Part-time Serale (Ed. 2019/2020)

"An MBA is more than training. It is a mix of energy, peer-learning, creativity, insights and ideas. It is a concrete boost for your personal growth."

Luca Lambertucci

Business Partner Manager, Injenia
MBA Part-time Serale (Ed. 2019/2020)

"Thanks to the MBA I became part of a stimulating community. An opportunity multiplier that allowed me to meet extraordinary people and start together a growth path."

Elisa Montagno Cappuccinello

Marketing Manager, AEPI Group
MBA Part-time Evening (Ed. 2018/2019)

"The MBA is a training journey of excellence, which contributed in offering me an across-the-board vision of the company, with a strategic perspective based on innovation and digital transformation. It’s an enriching experience in terms of contents and values."

Sara Caffino

Key Account International Executive, Champion Europe
MBA Part-time Evening (Ed. 2018/2019)

"Collaboration, commitment, mental openness. These are the 3 fundamental aspects of the MBA, an experience I recommend to all those who wish to broaden their knowledge of corporate management, widening their perspective of the subject."

Emanuele Vallone

Entrepreneur, Victoria&Partners
MBA Part-time Evening (Ed. 2017/2018)

"Effective and crucial: a unique occasion to develop my managerial skills."

Orsola Cavina

Senior Manager - Sourcing and Manufacturing, Ralph Lauren Sourcing Italy
MBA Part-time Evening (Ed. 2016/2017)

"A full immersion in a world of further education and sharing aiming at professional updating and progress without neglecting human relationships."

Daniele Gradellini

Operation Manager, Snap-On Equipment
MBA Part-time Evening (Ed. 2015/2016)

"The Master's greatly stimulates reflection and explorations on the working activity. The evening attendance is perfect to combine both professional and family life."

Federica Ragusa

Sales Account, Teamsystem
MBA Part-time Evening (Ed. 2014/2015)

"The Evening Part-time MBA of Bologna Business School is the ideal solution for those who work but still want to grow professionally."

Networking

The Evening MBA is a Master made ​​of people, in which you create formal and informal opportunities for discussion to facilitate the exchange of ideas and experiences among the participants.

Networking develops between students of the same class, between participants and lecturers, as well as with students from other courses or previous editions of the same Master.

COMPANIES

Many companies have chosen the Evening MBA as the best route to enhance their talents, because it completes their managerial vision and greatly improves their performance in the company.

In recent editions among other partners, we also worked with:

ABI TRAILERS ADIDAS GROUP AEB AGORÀ AEROPORTO G. MARCONI ALFASIGMA ATLAS CONCORDE CAVIRO CEDAC SOFTWARE CEL COMPONENTS CEREALTO SIRO FOODS COIND COMER INDUSTRIES COOP COSWELL DATALOGIC DUERRE TUBI DUCATI EUROFINS PIVETTI FINALCA FINSOFT FREUDENBERG GOLDEN GROUP GRANDI SALUMIFICI ITALIANI HB HERA TRADING HARBOR IL CAPITELLO IMA INCOS LAB ID LA FOTOCROMO EMILIANA LAMBORGHINI LEPIDA MATERIE PLASTICHE COTTI NET SERVICE NUOVA RIVETTERIA BOLOGNESE OPEM PASTORE E LOMBARDI PHILIPS PITNEY BOWES ITALIA RCM SANITEK SECI REAL ESTATE SERVIZI INDUSTRIALI SNAP ON EQUIPMENT RCM REKEEP SERVIZI INDUSTRIALI SIRO FOODS SNAP-ON STUDI NALDI TEAMSYSTEM USCO VAR EMILIA ROMAGNA VARVEL VETEMONTANA VETIMEL YOOX ZANASI


Programme Advisory Committee

  • Alessandro De Pestel – CMO, Under Armour
  • Alfredo Gamberini – Managing Director & Founder, JP.N
  • Armin Zadakbar – CEO , The Armin Bar
  • Carlo Salizzoni – Trasformation Director, Apleona Italy 
  • Carmelo Bonaccorso – Direttore BU Energia e Patrimonio, MUNICIPIA 
  • Cinzia Angeli – Senior Manager, P&G
  • Erica Fiorentini – Senior Corporate Relationship Manager, Bnl – Bnp Paribas
  • Eugenio Sidoli – CEO, Max Mara
  • Federico Tassi – Managing Director, Iceteam 1927 (Carpigiani)
  • Francesco Millo – Strategy Business Development & Marketing Director, TESYA Group
  • Francesco Pisano – CEO Europe, Beckett Thermal solutions
  • Federico Zambelli Hosmer – Founder,Board Member & CBO, BKN301
  • Gabriella Carrozza – Manager, Accenture
  • Josè Cartellone – Owner, Grupo Benicio
  • Leyla Osmanova – CEO & Founder, Centro di Diagnosi Molecolare delle Allergie
  • Michele Perozzi – Operations Director, Laminam
  • Nicola Gualandi – Retail & Advertising Manager, Aeroporto Bologna
  • Paolo Avvanzini – Direttore Industriale, Scrigno

Community

During the Master, a series of seminars with head-hunters and HR managers are offered, to provide tools and resources to contribute to your career development and how to enter the job market in leadership positions.

Once the Master is ended, it is possible to join the activities dedicated to the Community, to further increase your own network. Furthermore, meetings open to the entire BBS Community are periodically scheduled with managers, entrepreneurs and guests, focusing on the different scenarios of a constantly evolving society and market.

 

FEES

The registration fee for the Master’s course on a company basis is 24,300 Euros + VAT.

The registration fee for the Master’s course on an individual basis is 19,100 Euros + VAT

 

Reduced fee available.

 

For further information, please contact mbaserale@bbs.unibo.it.

The registration allows to:

  • Access to the Moodle platform and teaching materials
  • Participation to the BBS Community events
  • Wi-Fi
  • Access to the AIDA database for companies

Funding

Long-term and low-interest loan:

– Repayable in 10 years
– Reduced interest rate
– Possibility to postpone the 1st payment fee to 36 months

For more information please mail to mbaserale@bbs.unibo.it

REQUIREMENTS

The Master is mainly intended for people whom are already experts in a professional position but who desire to extend their skill-set to include other functions and tools aiding in management decisions.

The Master is open to graduates with more than 3 years of professional experience and non-graduates, who are required to have at least 5 years of work experience.

 

APPLICATION PROCESS

The admission process consist of:

  • Entry Test: 30 minutes online
  • Assessment Interview: 30 minutes online or on site

To gain access to the selections for the Master, write to mbaserale@bbs.unibo.it.

FAQs

The selection process consists of an interview with the Master’s Director, organised by the Program Manager upon candidate request and after sending of the Curriculum Vitae. The interview is not binding on enrollment.

The Program Manager can send a certificate of attendance record at the end of the didactic sessions to those that make a request, upon verification of the attendance.

In order to get admitted to the Master Executive, it is required to have a Bachelor’s Degree, however, a limited number of places are available for those who do not have a Bachelor’s Degree but that can demonstrate to have significant professional experience, to be evaluated during the assessment interview.

No, it is not. The Executive Masters are not University Masters, therefore they do not have ECTS credits (European Credit Transfer and Accumulation System), that in Italy are called “crediti formativi universitari (CFU).

At the end of the Master, a certificate of attendance (which includes the achieved results) and a Diploma of Participation (upon verification of successful completion of each course and of at least a 70% of class attendance) are issued.

No, because it is not a university Master.

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