ITALY Full Professor of Marketing University of Bologna Core Faculty
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Chiara Orsingher is Full Professor of Marketing, Faculty of Economics at the University of Bologna, Italy. She has a Ph.D. in Management, Institut d’Administration des Entreprises, Université de Droit, d’Economie et des Sciences d’Aix–Marseille, France. She is instructor at the Master, Executive Master, Corporate Master & Custom Programs at BBS. She was Visiting Scholar at the Macquarie University, Sydney Australia and Visiting Professor of Services Marketing and Marketing Research at the Institut d’Administration des Entreprises, Université de Droit, d’Economie et des Sciences d’Aix–Marseille, Aix-en-Provence, France. From 2017 until 2020 she was coordinator of the PhD Program, Department of Management. From 2009 until 2012 she was Deputy Dean, Department of Management. She is currently the Director of the undergraduate Program in Business and Economics, Department of Management.


INSPIRATIONAL AND MOTIVATIONAL SESSIONS – In manufacturing companies, the service component is growing. Service management has therefore quickly acquired a new relevancy: in any business it is necessary to analyze the relationship with customers, measure their satisfaction, carefully design the components of the service, and predict the purchasing behavior of the consumer. Moreover, service is “live” and “direct” just like the way we communicate, management and leadership. To design, implement and manage activities in a direct way there is only one solution: people first. The workshop covers the evolution of service management, touching on specific aspects including customer satisfaction and quality systems.

Executive MBA

The psychology of the investor and the relationship between consultant and investor. How to schedule meetings and how to submit the Mifid questionnaire. How to understand the customer’s needs in relation to his or her life goals.

Businesses increasingly recognize that the customer starts the consumer experience when they interact with all the physical elements involved in the experience, not just the purchase phase. Today, we know that the physical and digital environments play multiple roles in the customer experience: they modulate the degree of customer autonomy during the consumer experience and shape the relationships between the customer and employees. Increasingly, the physical and digital environments can influence clients’ cognitive reactions (e.g., orientation capacity), affective reactions (e.g., pleasure), and behavioral reactions (e.g., the desire to stay or move away). The course addresses these issues by providing participants with solid theoretical foundations on the effects of the consumer environment on individuals through several examples of how these principles can be translated into reality.

Supply Chain and Operations