Master's Degree in E-Commerce Management | Bologna Business School

Chiara
Orsingher


Orsingher
Italy Associate Professor of Marketing University of Bologna Core Faculty
Email contact

BIO

Chiara Orsingher is Associate Professor of Marketing at the University of Bologna, she is in charge of marketing services, in particular customer experience, customer satisfaction, recovery of disruption and the impact of artificial intelligence in the service relationship. On these issues she advises national and international companies and scientific research.

COURSES

INSPIRATIONAL AND MOTIVATIONAL SESSIONS – In manufacturing companies, the service component is growing. Service management has therefore quickly acquired a new relevancy: in any business it is necessary to analyze the relationship with customers, measure their satisfaction, carefully design the components of the service, and predict the purchasing behavior of the consumer. Moreover, service is “live” and “direct” just like the way we communicate, management and leadership. To design, implement and manage activities in a direct way there is only one solution: people first. The workshop covers the evolution of service management, touching on specific aspects including customer satisfaction and quality systems.

Executive MBA

The course provides a comprehensive overview of the various advertising tools that companies can use to communicate across several different media, and shows how they can be integrated within a unique communication plan. Furthermore, the course explores the various structures and competencies involved in the communication process, from creatives to advertising agencies. By mixing the marketing and the communication perspectives, this course will enable students to develop a good understanding of both communication contents and strategies.

Marketing Management

The psychology of the investor and the relationship between consultant and investor. How to schedule meetings and how to submit the Mifid questionnaire. How to understand the customer’s needs in relation to his or her life goals.

Wealth Management