ITALIA Tech Marketing Director Beijing Jingdiao Group Co.,Ltd. Adjunct Faculty
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Tech marketing executive with global P&L responsibilities. Expert in the Industry 4.0 innovation, he drives his smart company towards digital first (Internet of Things, AI, robotics, e-commerce), making strides in productivity, profitability, free cash flow. His passion for exploring other countries and cultures translated into living, studying and working in the Americas, in Asia and Northern Europe. He teaches International management at BBS. By applying a multi-disciplinary approach to his Master program, he helps his students to develop leadership and business knowledge: *Mega-trends *Digital strategies *Intercultural Negotiation *Value of diversity *ESG challenges. As Global Sales Marketing Manager at Jingdiao Group Co, he enjoys selling IoT systems for smart manufacturing to key Industries: EV, robotics, automation, packaging, green energy, automotive, engineering. Thanks to his sales network in 51 countries, he is the first link between strategy design and great execution. As Marketing Director at Brevini Power Transmission, he has improved revenues up to $500 million in the US, Russia, India, China. He also stood out with global deals in M&A: Acquisitions of competitors + 28 new Subsidiaries in 15 years + JV in Japan and Korea + Digitization of products and services. As Marketing Manager at KONE Corporation, he has been the global strategist of Monospace elevators, a revolutionary mix of AI, machine learning and real-time data streams.


The strategies in a multi-local context. The definition of thepotentialandthescreeningof foreign markets.Theinput actions. The actionsof consolidation.The management and staffin overseas markets. Cross-cultural management. The managementof negotiations in a foreign context.

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