Italy Associate Professor of Economics and Business Management University of Bologna Core Faculty
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Mariachiara Colucci is an Associate Professor of Economics and Business Management in the Department of Management at the University of Bologna, where she teaches Economics and Business Management and Master’s courses in Business Strategy and Corporate Strategies. She has been a core faculty member of BBS since 2016, where she serves as the Academic Director of the MBA Weekend and teaches Business Strategy in MBA courses. She is also the University of Bologna delegate for relations with the Fashion Research Italy Foundation.
Her research primarily focuses on inter-firm relationships, brand licensing, creativity and social legitimization, and sustainability and the circular economy, using both quantitative and qualitative methodologies. The main areas of her research include the fashion and creative industries, as well as new cultural intermediaries such as digital influencers. She also serves as a member of the Editorial Board for the International Journal of Fashion Studies.
Her scientific contributions have appeared in leading international journals and volumes, including Management Science, International Journal of Research in Marketing, Enterprise & Society, European Management Review, British Journal of Management, Business Strategy and the Environment, and The Oxford Handbook of the Creative Industries. She is the author of the books “I confini dell’impresa di moda: tra sviluppo interno e brand licensing” and “La moda circolare. Prospettive teoriche ed evidenze empiriche.”
She holds a Ph.D. in Business Administration from the University of Bologna and has been invited as a Visiting Scholar by the University of Pennsylvania and the Grenoble École de Management.


From the Business Idea to the Business Model: during this seminar the theme of Business Idea and its articulation in Business Model is discussed. The distinctive features of a solid Business Idea are discussed and some managerial tools are presented to communicate the specificities of a Business Idea. Furthermore, the theme of the Business Model is studied in depth as a logic of creation and defense of value.

MBA Evening

The business’ decision-making process, the planning approach and the strategic positioning. The understanding of the competitive environment and competition dynamics. The process to generate value and the role played in this field by the relationships with other enterprises of the business system. The identification, pursuit and preservation of the sources of competitive advantage in changing contexts. The creation of the business model and its adjustment to the transformation of the framework conditions.

MBA Weekend