Cristiano
Boscato

The activity is aimed at proposing innovative business processes focused on digital technologies and new business models.

The course provides the application of the skills students improved during the classes by developing a practical project based on a real company case.

Companies involvement will be one of the pillars of this course. Companies will assign the project guidelines to the students, building them around the class profile, and will supervise the development of their projects, giving help if needed.

The course will provide students with the tools to implement an end-to-end data marketing project, from conception to implementation and the business value it brings, using structured (analytical) and unstructured (images and text) data.

In a simplistic way we could define artificial intelligence as the ability of a technological system to solve problems or carry out tasks and activities that are typical of the human mind and ability. Furthermore, thanks to the technological maturity they have developed, the Over The Top are fighting not just to incorporate innovative startups in the AI field, but also to start and support research projects and some of their results are already visible today (e.g. face recognition, voice applications, etc.). The aim of the course is to highlight the new trends that are affecting the market, and not simply for the applications directed to end consumers, but also for B2B businesses.

Until recently, it would have taken a long time and a few million dollar mainframe would have been necessary to analyze a “mountain” of data (Small or Medium Data). Today, using a simple algorithm, that same information can be processed in a few hours. In recent years, big data and business intelligence have become increasingly important, in both the academic and economic communities. The aim of the course is to highlight the connection between big data and business intelligence, and the way in which this relationship affects the companies’ business model, with a specific focus on real business cases.

In-depth perspective on emerging technologies and organizational strategies, necessary to investigate in the ever-changing digital age. Through a combination of theory and practice, participants will gain an deep understanding of the challenges and opportunities of digital transformation. Key topics such as implementation of new technologies, redefinition of business models, adoption of customer-centric approaches and integration of artificial intelligence will be examined. This course will equip participants with the required tools to lead businesses in digital transformation and to develop innovative strategies for success in the current business environment.

Bologna is located in the center of Emilia Romagna, third region in Italy by GDP, first by export value. Many companies in this area, which are industry leaders in the Automotive, Fashion, Packaging, Automatic Machinery, Food, Pharmaceutical, Ceramics and ICT & Software sectors, are part of the BBS business network.

During this 4-day residential at the BBS Campus in Bologna, you will meet managers and inspirational leaders who have designed and implemented successful AI-based projects for services, products, processes and business models innovation in different industries, you will participate in Challenge-Based Learning events during company visits, play Business Games with other participants.