General Management Program

The General Management Program allows the rapid growth of high potential young people or of company experts by providing an overall view of  business functions and management tools. Engaging teaching methods, analysis of real-life experiences, simulation using business games allow acquiring an understanding of the full spectrum of corporate dynamics.

Today’s businesses need professionals who are able to understand the responsibilities connected to their role and who are also able to interpret it proactively and dynamically, to tackle the organization’s changing needs.

An enlarged view of all managerial aspects concerning the main corporate functions will allow participants to gain a greater understanding of how their choices can impact on other areas and consequently make internal decision-making processes more fluid. It is possible to attend the General Management Program in the evening edition (18 evenings, from 6.30pm to 10 pm on Tuesday and Thursday) or in the part-time edition (12 days from 9.15 am to 17.45 pm on Wednesday, Thursday and Friday).

The program deals with the main topics related to Business Management, such as: Strategy, Costs, Corporate Finance, Marketing, Sales, Supply Chain, Innovation, Business Plan, People Management and it ends with a business game in which participants learn to take the necessary decisions for a correct business management.

For the evening program, based upon the consolidated experiences of the General Management Program, please go to the page of the Open Program Management Accelerated Program course.

Paolo di Marco

Paolo di Marco

Director of Studies

" The General Management Program aims at being a significant experience in the participants’ managerial development journey; for this reason the program includes full time residential meetings alternating with periods of distance further study with the support of teaching tutors. As time is a precious resource and managers never have enough of it, classroom lectures entail a high degree of involvement and a strong interaction with the faculty, with the aim of creating that added value that is the course’s target. "


  • 37

    Average Age

  • 28% F -72% M



The evening edition will be in April 2020 and the dates will be:

  • 14-16 April  2020
  • 21-23 April 2020
  • 28-30 April 2020
  • 5-7 May 2020
  • 12-14 May 2020
  • 19-21 May 2020
  • 26-28 May 2020
  • 9-11 June 2020
  • 16-18 June 2020

Each evening will be from 6.30 pm to 10 pm apart from 18 June, the day of the business game, in which the lesson will be from 2 am to 9 pm.

The evening edition will also include testimonials from company managers.

The part-time edition will be in November 2020.

The topics of the course will be:

  • Strategy in action
  • Reading and understanding the budget
  • Costs for decisions
  • Marketing and sales
  • Supply Chain and Innovation
  • People Management
  • Business Plan
  • Business Game


  • The business plan: structure and contents
  • Defining the value proposition of products/services
  • Developing the different types of plans
  • The economic-financial feasibility data
  • Formalizing and communicating the business plan

  • Cost and margin configurations
  • Most widely used costing methods implemented by companies
  • Main pitfalls in the determination of product cost
  • Using costs and margins for decisions

It’s the final stage, when participants learn to take the necessary decisions for a correct business management.

  • Marketing Funnel vs. Inbound Marketing
  • Competitive benchmarking
  • Customer profiling and Value proposition
  • Marketing Models and Tools
  • Web and social media in BtoB
  • KPI Marketing & Sales
  • Marketing plan

  • Framework of the managerial role
  • Leadership: framework and styles
  • Difference between leadership and leadership style
  • Change Management
  • Managing collaborators and relationships
  • Team Building
  • How to develop people management skills

  • The determinants of operating systems
  • Developing the Supply Chain
  • Organizing and managing innovation
  • Planning and control of the development projects for new products

  • The company economic and financial profile
  • The financial statement analysis in the management framework
  • Financial statement indexes and their interpretation

  • Constructing the business model
  • Constructing the competitive advantage
  • Identifying growth opportunities
  • Managing the activity portfolio
  • The strategy definition and implementation

Learning method

The faculty’s main role will be to facilitate the critical analysis of issues as well as the learning of tools and methodologies applicable to specific contexts.
Participants in the General Management Program will have the opportunity to interact in the classroom with faculty from diverse backgrounds including management consultants, university professors, and corporate managers, to discuss the best practices of various types of companies.


Networking takes place between students of the same class, between participants and lecturers, as well as with students from other courses or previous editions of the same program.


Over the years, our partners have been continuously involved in various activities that make up the structure of our programs. Companies belonging to our network participate in project work and master classes; they contribute actively in introducing guest speakers and organizing company visits. Our partners are our first supporters: sponsoring various scholarships, hosting internships for students, and providing career opportunities for graduates.

The Bologna Business School’s business partners are:

Admenta Aeffe Aemilia Hotel Aeroporto G. Marconi Aforisma AGGF Diego Dalla Palma Alce Nero Mielizia Alfa Wassermann Allestimenti Srl Altograf Altro Mercato Ancora Servizi Antica Corte Pallavicina Apt Emilia Romagna Arper Arredoluce Automobili Lamborghini Avanzi Holding Azienda Vinicola Rivera Bahlsen Banca Di Bologna Banca Popolare dell'Emilia Romagna BAXTER Bellco s.r.l. Berluti BolognaFiere Bonatti Bonfiglioli Riduttori Borbonese B&T Buffetti Butos Horeca B.V.M. - Les Copains Cadiai Camera di Commercio di Sidney Camst Cantina Feudi di San Gregorio Caregiving Cassa di Risparmio di Bologna Cateringross Caviro Cefla Centro Hercolani Ceramica Sant'Agostino Ceramiche Gardenia Orchidea Champion Europe S.p.A. Chloride Chloride SPA Cineteca di Bologna Cinius Cipriani Abbigliamento Cir Food Cisa CMC CNA Comer Industries Conad Confindustria Emilia Romagna Conserve Italia Consorzio Parmigiano Reggiano Coop Adriatica Coop Centrale Adriatica Coop Ceramica Imola Coop Estense Credem Credito Emiliano Crif Cucina Srl Datalogic D&C Deloitte Diennea Dorelan Ducati Motor Holding Ebc Consulting EGS Solution Ente Fiere di Parma Ernst & Young Ervet E-Stat Eurocomm Eurovo Fashion Lab Fastweb Fater Felsinea Ristorazione Ferrara Food Ferrari Ferretti Group Ferrovie Emilia Romagna - Gruppo TPER Fincantieri Florim Ceramiche Flyer Fmr Artè Fondazione Aldini Valeriani Fratelli Branca International Freelands Network Srl Fruitecom Furla Gabs Ga.Ma Game 7 Athletics Ga Operation G.D GDH General Electric Geocom GE Oil & Gas Gesa Finance Ghepi Gi Group Gmpr Group Granarolo Graphic Store Groupm Gruppo Cinti Gruppo Coin Oviesse Gruppo Hera Gruppo IMA Gruppo Industriale Tosoni Gruppo La Perla Gruppo Max Mara Gruppo Monrif Gruppo Montenegro Gruppo Trevi Guaber Gucci H3G Havaianas Haworth Hays Hoel Consulting Iconsulting I.G.D. I Guzzini Illuminazione Ikea Infoarea Info Manager Interfashion Intermedia Intertaba Iren Gruppo Istituto Giordano Jackpot Staff Jeckerson Johnson & Johnson Medical Kemon Kirey Srl Kpmg Laboratorio Delle Idee La Compagnia della Bellezza Landi Renzo La Rinascente Leroy Merlin Limoni Link Liu Jo Lobby Bros Loro Piana Macron Magneti Marelli Mandarina Duck Manutencoop Marco Polo Maserati Mazars & Guerard Mcs Mec3 Mikado Film Mollusco & Balena Monnalisa Mortara Rangoni Mtv Italia Nike Italy Nimax Noemalife Nomisma Octagona Oikos Otis Group Page Personnel Panda Pdfor Consulenza Direzionale Photosì Piquadro Praxi Promotor International Pwc Radiant Rcs Media Group Regenesi Regione Emilia Romagna Renée Blanche Ria & Partners S&A Change Saeco International Group Samia Scm Group S.E.C.I. Gruppo Maccaferri Sergio Rossi Sida Group Sigaro Toscano Sigma Societa' Italiana Vini Starwood Hotel Technogym Teikos Consulting Terme Di Salsomaggiore Tetra Pack The Colomer Group Tonino Lamborghini Twinergy Umberto Cesari Vini UniCredit UniCredit Group Unigrà Unipol Unique Italia Valsoia Vicini Zanotti Yoox


The registration fee for the entire program is € 4,200 (plus VAT) to be paid before the start date of the course.

The fee includes attendance in the program, all the study material available through the online platform and access to Bologna Business School services, which include a personal account for the Alma wi-fi, use of the pcs in the Computer Lab, access to the study areas, and access to the indoor gym.

There is ample free parking in the School’s park.


Discounts are available:

for early registrations;
for Business Network companies;
for Alma/BBS and Profingest Alumni;
for groups of at least 3 people.


Alumni and Companies can check the availability of vouchers at the Interprofessional Fund reference:

Fondimpresa – for middle management
Fondo Dirigenti PMI – for managers of industrial SMEs
Fondirigenti - for managers
Fon.Coop – for Cooperatives








The course is reserved for a maximum of 30 participants with at least 2 years of work experience.


To register, simply download the registration form and send it by email or fax (051 2090112).


At the end of the course, a participation certificate is issued (upon reaching 80% of classroom hours).
The documents used in the classroom and any further reading or exercises will be uploaded to our platform, whose credentials will be delivered in the classroom.
Should a group of colleagues wish to participate in the program, it is possible to contact the Program Manager to evaluate an ad hoc participation price.
Our short courses do not require a specific course of study. It is important to have a few years of work experience behind you that can help you, inside the classroom, by bringing real cases dealt with and solutions adopted during your work.


Valentina Lodi
Valentina LodiManager della Formazione

Phone: 051 2090143


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