In an era where digital transformation has become an essential requirement for organisations, it is crucial for today’s executives to fully understand the evolving business landscape. The Open Program in Digital Leadership provides a clear answer to the question of how to effectively address this transformational challenge.
The course is designed to address the question of how companies can adapt and thrive in the age of digital transformation. We teach the fundamentals of digital transformation, examining its impact on businesses and guiding participants in identifying specific transformation opportunities for their organisations. We also cover the creation of digital transformation strategies, enabling executives to develop a concrete action plan for change.
The value of this course is twofold. First, it enables you to acquire key skills to drive digital transformation in your organisation, improving your operational effectiveness and ability to adapt to new digital challenges. Secondly, investing in the training of your executives is a sure way to enhance your company’s human resources. Trained executives will be able to make informed decisions, drive change and contribute directly to the company’s success.
Those who attend our course are characterised by boundless resourcefulness. Participants wish to push the boundaries of innovation and efficiency. Whether they are current business executives eager to remain competitive or young professionals eager to grow their careers, our course is designed for those who share the ambition to lead their organisations towards a successful digital future.
In summary, the course provides the tools, knowledge and vision needed to solve the digital transformation problem, set a clear strategic direction, achieve a remarkable ROI and fuel ambition for growth. Digital transformation is an opportunity, and this course is your passport to seizing it. Join us to prepare for the digital future!
The course is structured in 9 teaching sessions in hybrid mode, concentrated over the weekend.
Andrea Pia
Executive Director
andrea.pia@bbs.unibo.it
" Investing in training such as our Open in Digital Leadership is essential to remain competitive in today's marketplace. Companies that embrace digital transformation have the opportunity to reach new levels of efficiency, innovation and customer satisfaction. The strategic direction here is clear: prepare for the future, stay at the forefront of digital trends and create a sustainable competitive advantage. "
Structure
The programme is divided into 9 days in a hybrid format, on Friday and Saturday.
The following topics will be dealt with:
- Enablers
- Foundations
- Change Management
- Deployment
The dates of the sessions are:
- Friday 16 February 2024, 9.15am-5.45pm ON CAMPUS
- Saturday 17 February 2024, 9 a.m.-1 p.m. ONLINE
- Friday 8 March 2024, 9.15-17.45 a.m. ON CAMPUS
- Saturday 9 March 2024, 9 a.m. – 1 p.m. ONLINE
- Friday 15 March 2024, 9.15-17.45 a.m. ON CAMPUS
- Saturday 16 March 2024, 9 a.m. – 1 p.m. ONLINE
- Friday 5 April 2024, 9.15-17.45 a.m. ON CAMPUS
- Saturday 6 April 2024, 9 a.m. – 1 p.m. ONLINE
- Friday 19 April 2024, 9.15-17.45 hrs ON CAMPUS
COURSES
- Le piattaforme digitali
- Panoramica delle tecnologie chiave (es. Micro-Service Based architecture, Intelligenza Artificiale, IoT, Big Data, Cloud Computing, BlockChain, Mixed Reality)
- Come selezionare le tecnologie più appropriate per le aziende medio-piccole
- Valutazione dei rischi e delle sfide nella scelta e implementazione delle tecnologie
- Applicazioni ed esempi su Industry 4.0
- Definizione di digital transformation e il suo impatto sulle aziende
- I principali driver e vantaggi della digital transformation
- Analisi del contesto aziendale e identificazione delle opportunità di digital transformation
- Digital Transformation Canvas
- Sviluppo di una strategia di digital transformation
- Identificazione degli obiettivi chiave e delle metriche di successo
- Analisi dei modelli di business digitali e delle nuove opportunità di revenue
- Definizione dei modelli di business a piattaforma
- Platform design Toolkit
- Gestione dei rischi di sicurezza informatica e protezione dei dati sensibili
- Adozione di best practice per la sicurezza delle informazioni
- Conformità normativa e protezione della privacy dei clienti
- Importanza della gestione del cambiamento durante la digital transformation
- Creazione di una cultura organizzativa orientata alla digitalizzazione
- Coinvolgimento dei dipendenti e gestione delle resistenze al cambiamento
- Modelli e strumenti per la gestione del change management
- Pianificazione e gestione dell’implementazione della digital transformation
- Misurazione dei risultati e monitoraggio del progresso
- Valutazione continua e adattamento del percorso di digital transformation
- Come massimizzare lo scambio di valore con gli stakeholders attraverso la digital transformation
- L’importanza dell’innovazione continua nel contesto digitale
- Digital Service Design
- Studio di casi pratici di successo nella trasformazione dell’esperienza del cliente
- Utilizzo dei dati per prendere decisioni strategiche
- Analisi dei dati e intelligenza aziendale
- Implementazione di strumenti di analisi dei dati e dashboard per la visualizzazione delle informazioni
Faculty
Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.
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Andrea Pia
Chief Growth Officer
AKQA ITALY
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Claudia Manca
Junior Assistant Professor of HR & Organization, University of Bologna
-
Matilde Ratti
Avvocato e Professoressa a contratto
Università di Bologna
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Laura Toschi
Associate Professor in Entrepreneurship and Innovation
University of Bologna
Networking
Networking takes place between students in the same class, between participants and lecturers, as well as with students from other courses or from previous editions of the same program.
COMPANIES
Over the years, our partners have been continuously involved in various activities that make up the structure of our programs. Companies belonging to our network participate in project work and master classes; they contribute actively in introducing guest speakers and organizing company visits. Our partners are our first supporters: sponsoring various scholarships, hosting internships for students, and providing career opportunities for graduates.
The Bologna Business School’s partner companies are:
AEROPORTO G. MARCONI ASSICOOP BOLOGNA METROPOLITANA AUTOMOBILI LAMBORGHINI BOLOGNA FIERE BREVINI POWER TRANSMISSION CAMERA DI COMMERCIO DI BOLOGNA CAMERA DI COMMERCIO DI FERRARA CAMERA DI COMMERCIO DI FORLÌ-CESENA CAMERA DI COMMERCIO DI MODENA CAMERA DI COMMERCIO DI RIMINI CAMST CARPIGIANI GROUP CASSA DI RISPARMIO IN BOLOGNA CONFCOMMERCIO EMILIA ROMAGNA CONFINDUSTRIA EMILIA ROMAGNA COSWELL DATALOGIC DUCATI MOTOR HOLDING ENEL ENGINEERING INGEGNERIA INFORMATICA EXPERT SYSTEM FALORNI FASTWEB FERRARELLE FERRARI FERRETTI GROUP FINALMA FONDAZIONE CARISBO FONDAZIONE CASSA RISPARMIO CESENA FONDAZIONE CASSA RISPARMIO DI CENTO FONDAZIONE CASSA RISPARMIO DI IMOLA FONDAZIONE CASSA DI RISPARMIO DI CARPI FONDAZIONE CASSA DI RISPARMIO DI FERRARA FONDAZIONE CASSA DI RISPARMIO DI PADOVA E ROVIGO FONDAZIONE G. MARCONI FONDAZIONE IBM ITALIA FONDAZIONE ISABELLA SERÀGNOLI FONDAZIONE DEL MONTE DI BOLOGNA E RAVENNA FONDAZIONE PER LA COLLABORAZIONE TRA I POPOLI FOOD TREND FOUNDATION FURLA GOOGLE ITALIA GRANAROLO GROUPM GRUPPO COESIA GRUPPO SISTEMA H-ART HSPI HAWORTH HERA HORSA IBM ITALIA IMA ICONSULTING INTESA SAN PAOLO KPMG ADVISORY LABORATORI GUGLIELMO MARCONI LANDI RENZO LEGACOOP BOLOGNA LIGHTHOUSE MANUTENCOOP MAPE MAPS MASAI ITALIA MASERATI MICROSOFT ITALIA MONTENEGRO N.C.H. NUOVI CANTIERI APUANIA OLIDATA ONIT GROUP OPERA SANTA MARIA DEL FIORE PHILIP MORRIS ITALIA POLTRONESOFÀ REGIONE EMILIA-ROMAGNA RICOH S.E.C.I. GRUPPO INDUSTRIALE MACCAFERRI SAP SCS CONSULTING STMICROELECTRONICS SCHNEIDER ELECTRIC SEPS TECHNOGYM TEUCO THE BOSTON CONSULTING GROUP TOYOTA MATERIAL HANDLING ITALIA TREVI GROUP UMBERTO CESARI UNICREDIT UNIEURO UNINDUSTRIA BOLOGNA UNIPOL VEM SISTEMI VERONESI VIABIZZUNO VIDEOWORKS VOLVO CAR ITALIA WPP ITALIA YOOX NET-A-PORTER GROUP
FEES
The registration fee for the program is:
- 3.500 euros (+ VAT) for registrations from companies or institutions;
- 2.800 euro (+ VAT) for individual registrations.
Subsidised fees are provided forearly registrations.
The fee includes attendance in the program, all the study materials available through the online platform, and access to Bologna Business School services, which include a personal account for the Alma wi-fi, use of the pcs in the Computer Lab, access to the study areas, and access to the indoor gym.
INTERPROFESSIONAL FUNDS
Alumni and Companies can check the availability of vouchers at the Interprofessional Fund reference:
Fondimpresa – for middle management
Fondo Dirigenti PMI – for managers of industrial SMEs
Fonditalia
Fondirigenti – for managers
Fon.Coop – for Cooperatives
REQUIREMENTS
The course is reserved for a maximum of 20-25 participants.
APPLICATION PROCESS
To register, simply download the registration form and send it by email or fax (051 2090112).
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