Andrea
Pia
ITALIA Managing Director Bologna Business School Adjunct Faculty
Andrea Pia is the Chief Growth Officer and a board member of AKQA Italy. He has been a co-founder of H-ART (now AKQA), one of the most successful startups born in H-FARM in 2005 and sold to WPP Group in 2009. He has worked with the most innovative companies and Internet pioneers (Dada, H-FARM, H-ART, and Accenture). Since 2016 he has been Executive Director of the Executive MBA English Edition and adjunct professor at Bologna Business School. He teaches digital platforms and infrastructure, digital marketing and communication, and digital culture in sales & marketing. His strong passion for information technology and communication led him to graduate in 2001 with a degree in Telecommunications Engineering from the University of Padua. He began his professional career within the Dada Group, a Florentine company that pioneered the Internet in Italy in the E-business Solution (EBS) division. In 2005 he joined Accenture as an expert consultant to follow the development of innovative projects based on broadband technologies. In 2007 he joined H-FARM, where he co-founded H-ART.
COURSES
CORE COURSE – The module aims at providing the methodological knowledge base on the digital activities that companies adopt during the planning and selling stages. In particular: how a digital campaign is created, how the target audience is reached, how results are measured. The accent will be on search engines, social media and online reputation.
The value of a digital transformation is to be found in the creation of connected organizations, able to provide goods and services in an increasingly efficient and effective way, ensuring the satisfaction of customers, shareholders and stakeholders. To support the company Business Model, Enterprise Resource Planning, Customer Relationship Management, Supply Chain Management, systems are considered, together with the necessary tools to analyze data, in order to guarantee a good decision-making process (Business Intelligence). In addition, tools are provided to understand the software development techniques and the control of the Total Cost of Ownership
Hybrid MBAThe project work is developed in groups and on real cases (Companies from the BBS Business Network or companies proposed by participants). It is a comprehensive endeavor involving two distinct phases. In the first part, we focus on analyzing a specific business challenge and identifying AI-based solutions. The second part is dedicated to the practical development and implementation of an AI prototype to address the identified challenge. Throughout the project, we aim to provide valuable insights, actionable strategies, and a functioning AI solution to enhance business operations.
Artificial Intelligence for Business
