Fabio Ancarani, Professor of Marketing at the University of Bologna and Director of the Executive Master in Sales and Marketing at Bologna Business School presented the new edition of the Kotler, Keller, Chernev, Ancarani, Costabile –Marketing Management Manual. The world's best-known and most wi (more..)
Earlier this year, an initiative as exciting as it is adventurous got underway: the BBS Sailing Experience. A team composed of Faculty, Alumni and Friends of the School who are passionate about sailing came together to demonstrate that there are many similarities between this discipline and manageme (more..)
Forbes included him in its prestigious list dedicated to Italy's 100 most influential managers: Cristiano Boscato, Adjunct Professor and Executive Director of the Open Program Artificial Intelligence and Machine Learning in BBS, is the owner and EVP of Injenia, a leading Italian company in digital i (more..)
The recent BBS Reunion was not only an opportunity for Alumni, Faculty and friends of the School to get together, but it was also and above all a treasured opportunity to bring value to the area and the people who live there by sharing ideas and insights for the future. The 2022 BBS Reunion took (more..)
Financial statements, management control and auditing are often underestimated by young people who want to approach the business world. Yet numbers are the foundation of any business and understanding this "sooner rather than later" can help build a rewarding career. We asked Prof. Giorgio Rusticali (more..)