Peter C. Verhoef, Professor of Marketing at the University of Groningen presents at Bologna Business School his book Creating Value with Big Data Analytics: Making Smart Marketing Decisions co-written with Edwin Kooge and Natasha Walk. Big Data. Many organizations are struggling with the explosiv (more..)
Serena Rovai, Head of the International Affairs and Associate Professor at La Rochelle Business School, identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflec (more..)
Thomas Astebro, Professor of Strategy HEC Paris, will be in the first protagonist of the new edition of the Innovation Talks and Andrea Bonaccorsi, Professor of Engineering and Management University of Pisa will attend as discussant. Some information about the speaker and the discussant. Thomas (more..)
Matteo Maria Zuppi, Metropolitan Archibishop of Bologna, meets the Community of BBS to talk about the powerful innovations of Francis' pontificate. In just two years, Pope Francis has taught us a great lesson: It's important to act. Start cultivating the right leadership style now, and you'll beg (more..)
The Italian Ministry of Foreign Affairs currently offering scholarships for international candidates and Italian nationals whom are residents abroad. This includes first-level Master programs such as the Global MBA. The scholarships are open to candidates between 18 and 35 years of age whom (more..)
Under what conditions can technology trigger structural transformation in developing countries, bringing the possibility of long-term sustainable growth and inclusiveness, while at the same time avoiding environmental degradation? This is the difficult question addressed in the flagship publication (more..)