Peter C. Verhoef, Professor of Marketing at the University of Groningen presents at Bologna Business School his book Creating Value with Big Data Analytics: Making Smart Marketing Decisions co-written with Edwin Kooge and Natasha Walk.
Big Data. Many organizations are struggling with the explosive growth and diversity of data, or fear missing out. The new book by Peter Verhoef, professor of Marketing at the University of Groningen, Edwin Kooge and Natasha Walk, managing partners of MetrixLab Big Data Analytics, responds to an increasingly urgent need to meet the promise of Big Data.
Welcome and Introduction
Sara Valentini, Associate Dean, Bologna Business School
Peter Verhoef, Professor of Marketing, University of Groningen
Elisa Montaguti, Director of Global MBA, Bologna Business School