The first of the new series of events that the School wants to dedicate to our Alumni Community. The protagonist of the event is Venky Shankar, global expert about theme of integration between channels, Professor of Marketing at the Mays Business School , Texas A & M University and Director rese (more..)
It has been empirically proven that a "multichannel" customer is more satisfied, purchases more and consequently, companies can increase their profits through strategies that guide customers to use more than one channel. Timetable: What is omnichannel marketing? • How valuable are shoppers by (more..)
The Innovation Talks bring the excellence of the Motor Valley to Villa Guastavillani. 5 events with Top Managers of Ferrari, Lamborghini, Ducati, VisLab and Dallara Automobili organized in collaboration with Philip Morris Italia. To take part in all of the events of the Executive Master in Techno (more..)
Andrea Pontremoli, CEO, Dallara Automobili will be in the first protagonist of the Innovation Talks and Eugenio Sidoli, CEO, Philip Morris Italy and Member of the Collegio d'Indirizzo of BBS will attend as discussant. The Innovation Talks bring the motorcycle excellence of the Motor Valley at Vill (more..)
Do you live abroad? Take part in the Skype Sessions to meet the staff and discover more insights about the Master's program. Given that most of our candidates live abroad and are not able to come visit the school in person, we would like to offer them an opportunity to interact with us in a priv (more..)
Do you live abroad? Take part in the Skype Sessions of October and November to meet the staff and discover more insights about the Master's program. Given that most of our candidates live abroad and are not able to come visit the school in person, we would like to offer them an opportunity to int (more..)
Do you live abroad? Would you like to listen to the staff, faculty and students sharing their insights about the program? Given that most of our candidates live abroad and are not able to come visit the school in person, we would like to offer them an opportunity to interact with us and to have (more..)
Do you live abroad? Take part in the Skype Sessions to meet the staff and discover more insights about the Master's program. Given that some of our candidates live abroad and are not able to come visit the school in person, we would like to offer them an opportunity to interact with us and to have (more..)