Business Plan

An indispensable tool for your growth goals

The birth of any business is a complex, uncertain, fragile process, but rooted in a strong base of creativity that makes it an extremely powerful phenomenon. Being able to identify and implement an entrepreneurial project requires a wide range of activities and skills, capable of providing both rigour and flexibility of thought to face the challenges dictated by constantly evolving economic markets.

For the modern entrepreneur, the main success factor of any business activity is a mix that combines passion, inventiveness and energy, with competence, professionalism and systematic methodology. The Business Plan course is based on the important principle that entrepreneurs are not born.

The primary objective is therefore to develop a practical orientation to entrepreneurship where the personal skills of each participant are put in the foreground and enriched with a necessary deepening of the theoretical and methodological aspects that distinguish the genesis of business.

The main topics covered will follow a natural flow that will bring the positive energy and creativity of aspiring entrepreneurs to produce and process information that will allow them to make decisions in order to ensure the growth and sustainability of the company.

Riccardo Fini

Riccardo Fini

Director of Studies

" Develop your professional skills through an in-depth study of the tools for business creation. "


The course includes a program divided into 4 days of classroom and 2 residential of 4 days full time (Friday and Saturday). In the residential areas, different thematic modules are treated, centred on a mix of frontal lessons, company testimonials, exercises and discussion of real cases.

The dates of the lessons are:

  • 19 June from 10 am to 6 pm
  • 20 June from 9 am to 5 pm
  •  17 July from 10 am to 6 pm
  • 18 July from 9 am  to 5 pm


Each participant will be guided to incrementally build their own business plan, intended as an executive and strategic document at the base of each business creation exercise, through an iterative and interactive path that will lead them to know:


  • recognize business opportunities
  • analyze the feasibility of a new Business idea
  • structure the idea of Business from an organizational and procedural point of view
  • make strategic decisions to manage competition and market dynamics
  • create, distribute and collect value through appropriate forms of business model
  • evaluate the economic and financial aspects of the business idea
  • manage the interpersonal dynamics among the members of the entrepreneurial team
  • develop the Business Plan of the business idea and  be able to communicate it effectively to the reference Stakeholders

The lectures will be accompanied by moments of discussion and work in the classroom on business ideas that are intended to develop, and there will be provided testimonials from entrepreneurs, consultants and institutional investors.

The course includes 4 thematic modules:


  • Definition of the business idea and its desirability
  • The Business Model
  • Financing a Business Idea
  • Investor Relations


  • Mindset entrepreneurial and Business Plan
  • Market and sector analysis
  • Workshop: tools for market and sector analysis

  • Evaluation and investments (what to write and how on the Business Plan)
  • Business Angel testimonial on how to evaluate Business Plans
  • Communication and Pitch Workshops
  • Final debrief

  • Product development and intellectual property protection
  • Business Models
  • Workshop: the development of successful business models
  • Startup Testimony that Raised Funding

  • Understanding financials Part I
  • Understanding financials Part II
  • Mapping of financing arrangements
  • Investor side testimonials

Learning method

Our courses are characterized by a faculty that brings together very different skills and experiences from the world of business, academia and consulting.


Networking takes place between students in the same class, between participants and lecturers, as well as with students from other courses or from previous editions of the same program.


Over the years, our partners have been continuously involved in various activities that make up the structure of our programs. Companies belonging to our network participate in project work and master classes; they contribute actively in introducing guest speakers and organizing company visits. Our partners are our first supporters: sponsoring various scholarships, hosting internships for students, and providing career opportunities for graduates.

The Bologna Business School’s partner companies are:

Aeroporto G. Marconi Assicoop Bologna Metropolitana Automobili Lamborghini Bologna Fiere Brevini Power Transmission Camera di Commercio di Bologna Camera di Commercio di Ferrara Camera di Commercio di Forlì-Cesena Camera di Commercio di Modena Camera di Commercio di Rimini Camst Carpigiani Group Cassa di Risparmio in Bologna Confcommercio Emilia Romagna Confindustria Emilia Romagna Coswell Datalogic Ducati Motor Holding Enel Engineering Ingegneria Informatica Expert System Falorni Fastweb Ferrarelle Ferrari Ferretti Group Finalma Fondazione Carisbo Fondazione Cassa Risparmio Cesena Fondazione Cassa Risparmio di Cento Fondazione Cassa Risparmio di Imola Fondazione Cassa di Risparmio di Carpi Fondazione Cassa di Risparmio di Ferrara Fondazione Cassa di Risparmio di Padova e Rovigo Fondazione G. Marconi Fondazione IBM Italia Fondazione Isabella Seràgnoli Fondazione del Monte di Bologna e Ravenna Fondazione per la Collaborazione tra i Popoli Food Trend Foundation Furla Google Italia Granarolo GroupM Gruppo Coesia Gruppo Sistema H-ART HSPI Haworth Hera Horsa IBM Italia IMA Iconsulting Intesa San Paolo KPMG Advisory Laboratori Guglielmo Marconi Landi Renzo Legacoop Bologna Lighthouse Manutencoop Mape Maps Masai Italia Maserati Microsoft Italia Montenegro N.C.H. Nuovi Cantieri Apuania Olidata Onit Group Opera Santa Maria del Fiore Philip Morris Italia Poltronesofà Regione Emilia-Romagna Ricoh S.E.C.I. Gruppo Industriale Maccaferri SAP SCS Consulting STMicroelectronics Schneider Electric Seps Technogym Teuco The Boston Consulting Group Toyota Material Handling Italia Trevi Group Umberto Cesari UniCredit Unieuro Unindustria Bologna Unipol Vem Sistemi Veronesi Viabizzuno Videoworks Volvo Car Italia WPP Italia Yoox Net-A-Porter Group


The registration fee for the entire program is 2.300 € (plus VAT) to be paid by the start date of the course.


The fee includes attendance at the program, all study material available through the online platform and access to Bologna Business School services, which include: Alma personal wi-fi account, use of Computer Lab PCs, use of study areas and access to the internal gym. A large free car park is available in the school park.


Discounts are available:

  •  for Business Network companies;
  • for Alma/BBS and Profingest Alumni;
  • for groups of at least 3 people.


Alumni and companies can check the availability of vouchers at the Interprofessional Fund of reference:

  • Fondimpresa – for middle managers / middle management
  • SME Managers Fund – for managers of industrial SMEs
  • Fonditalia Fondirigenti – for executives
  • Fon.Coop – for cooperative companies







The course is reserved for a maximum of 20 participants.


To register, simply download the registration form and send it by email or fax (051 2090112).


At the end of the course, a participation certificate is issued (upon reaching 80% of classroom hours).
The documents used in the classroom and any further reading or exercises will be uploaded to our platform, whose credentials will be delivered in the classroom.
Should a group of colleagues wish to participate in the program, it is possible to contact the Program Manager to evaluate an ad hoc participation price.
Our short courses do not require a specific course of study. It is important to have a few years of work experience behind you that can help you, inside the classroom, by bringing real cases dealt with and solutions adopted during your work.


Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.


Valentina Lodi
Valentina LodiManager della Formazione

Phone: +39 051 2090143


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