The event is structured in two successive moments following a dedicated enrollment process.

14.15-17.30   Master Lecture: Philip Kotler on Marketing

| registration fee

This is a front lesson dedicated to professionals and managers of marketing, sales and communication. A moment of confrontation and interaction on the most current issues of strategy and marketing.

The registration fee is 300 euros + VAT. The event will be held in English.

Members of the BBS Community, subscribing together with a second participant, can benefit from a reduced fee of 250 € + VAT per person.


Download here the registration form.


It is possible become partner of the initiative and access to private events. For information and registration: Marco Briolini – 051 2090128 –


18.00-19.15   Innovation Talks: Emerging Issues in Marketing Management

| free event dedicated to BBS Community

The event is free and reserved for the BBS Community. To register, please visit bbscommunity.comRegistration will be possible until seats are exhausted. The event will be held in English.

The first appointment with the Innovation Talks will be held at Salone di Palazzo De’ Toschi, Banca di Bologna, Piazza Minghetti 4/D, Bologna.