DR. PHILIP KOTLER
Philip Kotler is S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University in Evanston, Illinois.
He has been referred to as the fourth “marketing management guru” of all times by the Financial Times (after Jack Welch, Bill Gates and Peter Drucker) and is acclaimed as “the world’s most experienced marketing strategist” by the Management Center Europe. It is also considered one of the pioneers of social marketing. Kotler has made an important contribution to the structuring of marketing as a scientific discipline, orienting the training of many students and managers around the world.
His main work is Marketing Management (first edition in 1967, 15th edition in 2017, curated for the Italian edition by Ancarani and Costabile), which is generally recognized as one of the most authoritative texts on marketing, and is the most popular in universities and business schools around the world, with a percentage of adoption close to 60%. He also received important awards and recognitions.
Through his consulting company Kotler Marketing Group (KMG), Kotler has collaborated with many large multinational companies, including IBM, General Electric, AT & T, Honeywell, Bank of America, and Merck.
