PUBLICATIONS

A selection of books and articles by Philip Kotler

 

 

Frontiers of the marketing paradigm in the third millennium
Philip Kottler, Ravi S. Achrol

How marketers can respond to recession and turbulence
Philip Kotler, John A. Caslione

Marketing: An Introduction
Philip Kotler, Gary Armstrong

Marketing 3.0: From Products to Customers to the Human Spirit
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Marketing Management
Philip Kotler

Principles of MarketingĀ 
Philip Kotler, Gary Armstrong

Social Marketing: Changing Behaviors for Good
Philip Kotler, Nancy R. Lee

Strategic Marketing for Educational Institutions
Philip Kotler

Strategic Marketing for Nonprofit Organizations
Philip Kotler, Alan R. Andreasen