Master in Data Marketing and Analytics

DATA MARKETING AS AN ENGINE OF BUSINESS GROWTH

GOALS

The Master in Marketing Management, track Data Marketing and Analytics, is aimed at acquiring the techniques and tools needed to join the marketing and sales area of a company. The training, guided by a pragmatic mindset and in dialogue with local and international companies, is developed from both a marketing and sales management perspective. In addition, in-depth study of the marketing mix that generates customer value is provided.

The focus on data and digital culture is the plus of this Master’s program: it combines on one side high-level skills on data analysis, data mining technologies and big data optimization strategies, and on the other side the ability to translate these complex analyses into effective marketing strategies to train a well-rounded, up-to-date manager ready to enter the business world.

The integration of lectures and real case analyses offered by BBS partner companies ensures that students receive hands-on, comprehensive training in both analytical and methodological skills for mapping consumer behavior, managing distribution channels and individual touchpoints in the sales funnel, to effective communication and leadership techniques.

English-language, full-time 12-month, the Master has a six-month placement rate of over 95%: it is designed to be a springboard for a career in Marketing, with direct entry into the business world thanks to the six-month internship at the end of the course.

WHO IS IT FOR?

Young graduates with excellent English knowledge eager to acquire all the tools that form the marketing manager’s toolbox, whether you aspire to a company’s marketing department or dream of a career as a marketing consultant.

The Master in Marketing Management, track Data Marketing and Analytics is aimed to develop the ability to translate the results of rigorous data analysis techniques into meaningful marketing decisions, and ready to begin a career at the highest level in a rapidly changing marketplace.

CAREER OPPORTUNITIES

Data Analyst, Brand Marketing Specialist and Business Analyst are just a few of the most in-demand roles in the market to which this Master offers an answer. High skills in Big Data analytics and excellent knowledge of techniques to transform this information into effective business strategies are a cross-cutting pass for businesses in different and potentially endless areas.

Choose your future, apply for one of the most exclusive Master in Data Marketing and Analytics. Contact the master Program Manager to begin this pathway: marketingmanagement@bbs.unibo.it

key facts

Format

Full-time

Language

English

Start

January 2025

Location

Bologna

CFU

60

Duration

12 months

CAREER & COMPANIES

The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Marketing Management – Data Marketing and Analytics too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the full-time masters at Bologna Business School on average 91% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.
The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs.

The companies that worked with us in 2022/2023 are:

ACCENTURE ADMENTA AGROMATERIAE ALFASIGMA AMPLIFON AUTOMOBILI LAMBORGHINI B&B HOTELS BAKER HUGHES BARILLA BITBANG BEREBEL (GRUPPO UNIPOL) CANOSSA EVENTS CARPIGIANI COESIA COOP ALLEANZA CRIF DELOITTE DIADORA DIEGO DALLA PALMA DIENNEA DR SCHAR DUCATI EUROPEAN INVESTMENT FUND FELSINEO FERRARELLE FERRARI FRANTOIO VALSANTERNO GRANAROLO GRANTERRE GRUPPO CAVIRO GRUPPO LACTALIS GRUPPO MONTENEGRO GVS HAIER EUROPE HEALTHWARE HEINEKEN HGEARS HIBO HILTI INDEGNO INTERCOS IVECO JAKALA JUST TO THE WORK KPI6 KERING KOHLER KRAFT HEINZ LAVAZZA LIU JO LUXOTTICA L'OREAL LT RINNOVABILI MAKED MAPENDO MARRIOTT MARS MASERATI MAX MARA FASHION GROUP MELICONI MIDEA ITALIA MIONETTO MUTTI NOMISMA OSCARD PANERAI PANINI PHILIPS PININFARINA PIRELLI PHILIP MORRIS INTERNATIONAL POLONORD ADESTE RECKITT SACMI SAFILO SANOFI SAVINO DEL BENE SCS CONSULTING SHERWIN WILLIAMS SHOPFULLY SKY TAKEOFF TAUA TECHNOGYM THE SOCIAL HUB TONINO LAMBORGHINI TOYOTA MATERIAL HANDLING MANUFACTURING TRADEDOUBLER VERTIV VETPARTNERS VF CORPORATION VIDENDUM VOLKSWAGEN WORLD FOOD PROGRAM XYLEM YOOX NET-A-PORTER

ALUMNI

IMAN AZEDDINE IDRISSI – ITALY

Trade Marketing Manager Assistant, Carpigiani
Master in Marketing Management (A.Y 2021/2022)

“I still remember the great commitment dedicated to access the Master in Marketing Management, today enjoying its results I can say with certainty that I could not have made a better choice. Thanks to a mainly practical approach, rich in comparison between students and professors, and thanks also to its wide international scope, the Master has allowed me to achieve great growth not only on a professional level but also, and above all, on a personal level. Today, thanks to the skills acquired and the support of the Career Service, I have been able to access an important reality on a global level, where I play an extremely stimulating and interesting role. I would recommend this Master to anyone looking for an excellent preparation for the world of work.”

EMMA TIMIS – ITALY / ROMANIA

Junior Trade Marketing, Admenta Italia
Master in Marketing Management (A.Y 2020/2021)

“After a Bachelor’s Degree in Medical Biotechnology, I decided to pursue a corporate career. Despite the lack of an economic background, the Master in Marketing Management at Bologna Business School provided me with a highly professional training, necessary to guarantee me success in my current career. This preparation allows me today to easily confront myself with other professionals in the sector. I recommend this Master to anyone who wants to integrate their background, even of a non-economic type, with a stimulating and complete path.”