Data Marketing and Analytics – job positions

Marketing Analyst: Data analysis and strategy formulation

The Marketing Analyst plays a key role in data analysis and marketing strategy formulation. His or her responsibilities include collecting and analysing market and internal company data to understand target audiences, assess the effectiveness of marketing initiatives and identify areas for improvement. Creates reports and presentations to communicate results to other business functions.


Marketing Manager: Strategic guidance of marketing initiatives

The Marketing Manager is responsible for planning, implementing and executing marketing initiatives aimed at promoting products or services and increasing brand visibility. Responsible for the planning and execution of marketing campaigns, he/she works with internal and external teams to define objectives, identify target audiences and ensure that marketing initiatives achieve the desired results.


E-commerce Sales Analyst: Online Sales Analysis

The E-commerce Sales Analyst is in charge of analysing online sales, collecting and analysing data to understand trends and performance. He/she monitors competitors, develops strategies to increase online sales and works with agencies and web designers to optimise e-commerce sites and platforms. Coordinates online marketing activities, including managing advertising campaigns and analysing performance metrics.


Trade Marketing Manager: Developing strategies to optimise sales

The Trade Marketing Manager develops and implements marketing strategies to improve sales activities and optimise relations with distribution channels. He collaborates with the sales team to understand customer needs and develop targeted plans. He creates distribution channel-specific materials and analyses sales and marketing data on a daily basis to assess the effectiveness of strategies and make optimisations.


CRM Analyst: analysing and optimising customer relationships

The CRM Analyst analyses and optimises customer relationships through the use of CRM systems. His or her responsibilities include collecting and interpreting CRM data, working with the marketing team on loyalty programmes and evaluating the performance of CRM-related campaigns and initiatives.


Web Analyst: Online data analysis and performance optimisation

The Web Analyst is responsible for collecting, analysing and interpreting online data to improve website performance and digital marketing strategies. He or she uses tools such as Google Analytics, prepares reports on site performance and evaluates the effectiveness of digital marketing campaigns.