Digital Marketing Manager
The Digital Marketing Manager is responsible for creating, implementing and supervising the company’s marketing strategies. He or She coordinates traditional and digital marketing activities, analyzes the market, and develops campaigns to promote products and improve the company’s visibility.
They analyze the market and competitors, develop branding and communication strategies, and manage budgets and resources for advertising campaigns.
Depending on experience, the salary can vary significantly[1]. In Europe, junior salaries range from €30,000 to €45,000, while senior professionals earn between €50,000 and €80,000; globally, junior salaries range from $45,000 to $60,000, and senior salaries range from $70,000 to $100,000 per year.
Market Research Analyst
The Market Research Analyst collects, analyzes and interprets market data to help companies understand consumer trends, competitors and market opportunities.
By collecting and analyzing data, the Market Research Analyst is able to create reports that guide company choices, develop market forecasts and support the company in defining product and marketing strategies.
In Europe, a junior Market Research Analyst earns between €30,000 and €40,000 per year, while a senior earns between €45,000 and €60,000+ annually. In the global market, junior salaries range from $45,000 to $55,000, and senior salaries range from $60,000 to $85,000+ per year.
Trade Marketing Manager
A Trade Marketing Manager is responsible for marketing activities aimed at improving sales through distribution and retail channels. Their goal is to maximize the visibility and availability of a product at retailers, distributors, and points of sale, using targeted marketing strategies to support in-store sales and improve the relationship between the brand and distribution channels.
A junior professional can earn between €30,000 and €45,000 per year in Europe, and between $45,000 and $60,000 globally. For senior positions, salaries range from €50,000 to €75,000 annually in Europe and from $70,000 to $120,000 per year globally.
AI Marketing Specialist
The AI Marketing Specialist uses artificial intelligence and new technologies to develop and implement personalized marketing strategies based on behavioural data and predictive analytics.
They are responsible for developing marketing processes and optimizing the customer experience.
A junior AI Marketing Specialist can earn between €30,000 and €40,000 annually in Europe, and between $50,000 and $70,000 globally. A senior professional earns between €55,000 and €75,000 per year in Europe, and between $90,000 and $120,000 globally.
E-commerce manager
An E-commerce Manager manages operations and marketing strategies for e-commerce platforms, using analytics tools to improve online sales. He or she also optimizes the user experience through AI techniques.
He or she knows how to manage e-commerce platforms and analyze data, and know SEO and SEM tools and conversion strategies.
An E-commerce Manager earns between €30,000 and €40,000 per year for a junior profile in Europe, and between €50,000 and €80,000+ for a senior. In the global market, salaries range from $50,000 to $80,000 annually for juniors, and from $80,000 to $120,000 for seniors.
Customer insights analyst
The Customer Insights Analyst analyzes customer behaviours to develop effective marketing strategies. By using advanced data analysis techniques and AI to gain precise insights into audience preferences and tastes, the Customer Insights Analyst can provide the company with data to build targeted marketing strategies, segment by persona, and create specific customer experiences.
A junior Customer Insights Analyst earns between €30,000 and €40,000 annually in Europe, and between $50,000 and $70,000 globally. A senior analyst earns between €45,000 and €65,000 annually in Europe, and between $70,000 and $100,000 globally.
[1] For all the professional roles analyzed, salaries vary depending on the country and city: in major European capitals (London, Berlin, Paris), salaries are generally higher than in the rest of the EU. For the global market, we consider advanced non-EU countries, averaging salaries from the USA, South America, China, and Russia.
Sources: Glassdoor, Indeed, LinkedIn
