VP Sales & Marketing Italy AKQA Adjunct
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The strong passion for information technology and communications led him to graduate in Telecommunications Engineering at the University of Padua in 200. He began his professional career within the Dada Group, Florentine company pioneer of the Internet in Italy in E-business Solution division ( EBS). In 2005 he joined Accenture as Experienced Consultant, to follow the development of innovative projects based on broadband technologies. In 2007 he joined H-ART, firm leader in professional services related to digital and innovation, where today has the role of general manager with a focus on business and market development.


The course is designed in order to give the participants the tools to carry out their final project work. Participants will be divided into groups.

With a data driven approach, at the end of this module, participants should be able to identify a business idea, to turn it into a business opportunity, presenting a value proposition, eventually creating the adequate business model to meet both business and organizational needs.

Specifically, starting from the definition of success, the course aims at providing the knowledge for enabling the appropriate management strategy to define deliverables and planning activities, foreseeing the resources needed to achieve project objectives.

Detailed explanation of Digital Platforms and underlying reasons for adopting them in a business environment. Strategic and innovative technical details as microservices and API management will be exposed to provide a full picture of which are the key features that make a digital platform really valuable and effective for an organization. The key capabilities of an omnichannel platform will be illustrated. The course will provide to participants the standard tools used to select software and solutions that best fit a specific application. Participants will play with a high-level general-purpose solution (IFTTT) to better understand how much easy is to create new services on top of open platforms. The platform business model fundamentals will be provided to give a full understanding of what make a digital platform a digital business ecosystem.

The digital age has brought with it the proliferation of channels and technologies which in turn have radically changed the context in which marketers find themselves operating. It is therefore necessary to update the way in which marketing is understood and thought up to the digital age.

The course illustrates the new skills and marketing skills to be introduced: data and analytics, customer experience, content, omni-channels and personalization.