The Future of Data Marketing… in One Bit. The Company Visit to BitBang by Students of the Professional Master in Data Marketing and Analytics
6 August 2024Data marketing lessons come to life in a cutting-edge business context: BitBang, a data analytics and digital transformation consulting leader. For students of the Professional Master in Data Marketing and Analytics at Bologna Business School, a recent company visit transformed BitBang’s offices into a real applied learning laboratory. By directly observing how an innovative company responds to digital market challenges, participants appreciated the importance of integration between different disciplines and the practical application of skills acquired during their studies.
One of the participating students, Marta Baravelli, was particularly impressed by BitBang’s corporate organization. “Seeing how various areas of the company coexist and collaborate was enlightening,” Marta recounts. It offered us a tangible vision of how the subjects studied during the master’s program interconnect, creating a complete picture of business projects.” For young professionals like Marta, this experience proves fundamental, offering a glimpse into the detailed workings of individual divisions and the overall vision of work structured across multiple levels and disciplines.
The importance of these company visits in the student’s educational journey is evident. Marta emphasizes how the experience at BitBang was crucial for fully understanding the internal dynamics of an innovative company. “It was extraordinary to observe the interpersonal exchange and directly perceive the company values from the people who live them daily,” she states. In particular, meeting former master’s alumni, now professionals at BitBang, allowed students to gain a realistic perspective on their professional future.
During the visit, students could explore concrete projects and case studies. Marta enthusiastically recalls Fabio Fantoni, their former data visualization instructor, presenting the company structure and Andrea de Marco’s accounts of the company’s international projects. “These examples demonstrated the great competence and professionalism of the BitBang team,” Marta observes, “highlighting how the company is pushing towards international scenarios through innovative solutions based on data analysis.”
The visit also offered students a clear perspective on how the skills acquired during the master’s program can be applied in a real business context. Marta reflects: “Our educational journey, ranging from marketing management to data analytics tools and advanced technical knowledge, has proven perfectly aligned with the needs of companies like BitBang.” The consonance between academic training and job market demand confirms the relevance and timeliness of the study program.
The experience at BitBang significantly impacted the students’ professional vision. For Marta, observing the close collaboration between junior and senior figures highlighted the importance of continuous learning and mentoring in professional growth. The informal yet highly professional work environment inspired students to seek similar work contexts where open communication and knowledge sharing are valued.
In conclusion, the company visit to BitBang represented a crucial moment in students’ educational journey in the Professional Master’s in Data Marketing and Analytics. It offered them a concrete vision of the future of data-driven marketing and the skills necessary to excel in this rapidly evolving field. For students like Marta Baravelli, this experience confirmed the validity of their educational choices. It opened new perspectives on possible career paths in innovative and dynamic companies like BitBang.
