Duccio Lunari has been working in the digital marketing field for 20 years, in collaboration with top agencies and brands, including: Pirelli, Sky, LG, Esselunga and RCS. Through the years, he has focused on different digital areas: advertising, data & business analysis, CRM, social, contents, e-commerce, UX & graphic design, websites & apps development and more. In 2018 he founded Nucleus, a SEO consulting agency dedicated to top brands and international SEO projects based in Milan. Nucleus is a fast growing ultra-specialized agency that is becoming one of the most appreciated in the Italian market and that is acquiring important brands from every industry’s sectors, such as TIM, Danone, Mondadori, Cisco and many others. Duccio Lunari is also a trainer and organizes lectures and workshops in many Italian Business School and several important companies.
This course aims to build a clear industry overview of digital communication, including typology of companies, agencies and professions. The course will cover the following topics: market dimensions and forecasting; indexing and ranking; associations (IAB, Assocomunicazione, Fedoweb); media agencies; creative agencies; web agencies; PR agencies; technology and provider company publisher; media owner; sales house; ad-networks; job titles and descriptions; local and global Industry.Digital Marketing and Communication