Italy Commercial Director Watch and Jewelry Dolce&Gabbana Extended Faculty
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ALBERTO FESTA– Industry Leader of Global MBA in Design, Fashion and Luxury Goods. Alberto Festa is a C-level Executive with vast experience as a Manager, CEO and Director for Industry Leaders of both Italy and the US. He started out at Colgate Palmolive, after which he enjoyed a successful and lengthy stay at Pepsico as a Sales Manager and later Sales Director. He was Sales Director at Mattel until 1998, at which point he joined Brystol-Myers Squibb and their Matrix divsion as CEO. Following this he enjoyed a 15-year long stay at BVLGARI, where he started out as Managing Director and then left to become President for BVLGARI USA. From 2014 to 2018 he held senior executive roles in Loro Piana, Roberto Cavalli and Vhernier. He is now the Commercial Director of Gemology & Watches of Dolce&Gabbana. Strong academic experience teaching Luxury and Fashion, marketing strategies in various universities and Business Schools in Italy and US.


The course will give a general overview of the marketing theory applied to the jewellery and watches industry. The introductory part is dedicated to the key players of the industry and their brands portfolio. The main lessons will focus the attention on the importance of the brand identity, the difference in the purchasing behaviour, the influence of the normal marketing variables such as: price, product, advertising and promotions. A relevant part is dedicated to the importance of retailing in the luxury strategy and a specific project work on this matter will end the course.

Design, Fashion and Luxury Goods