Slavica Cicvarić Kostić, PhD, is a professor at the University of Belgrade, Faculty of Organizational Sciences, in the Department of Marketing Management and Public Relations (fields of interest: brand management, corporate communications, digital communications). She has been a visiting lecturer at several universities and business schools in Europe (UK, France, Slovakia, Lithuania, Slovenia). Slavica is a Manager of Center for Marketing at the Faculty of Organizational Sciences. She is the author of books in the fields of branding and communications, as well as the author and co-author of over 100 papers published in various journals, books and congresses. Slavica is a Chartered Management Institute approved trainer, level 5/7 (2013). She holds DIMAQ (digital marketing qualification) certificate from 2019, issued by Interactive Advertising Bureau.
She works as a consultant in the fields of marketing and communications for organizations of both corporate and public sector. As a leader and trainer, Slavica has participated in a significant number of trainings, seminars and educational programs in the fields of Marketing, PR, Corporate Communications, Branding, Digital Communications for profit, public and non-governmental organizations. Selected list of the clients includes Banca Intesa, eFront, Porsche Leasing, Ringier media company, Telekom Serbia, Electric Power Industry of Serbia, National Assembly of the Republic of Serbia, Ministry of Interior Republic of Serbia, Ministry of Finances Republic of Serbia, USAID, UNICEF.
Slavica was a Director of Business Development at the international consulting company, Hauska & Partner International Communications. She was a Public Relations Manager for the investment company MPC Properties, which was a strategic partner of Merrill Lynch. Slavica is engaged as an advisor of students who compete at the international case study competitions: BI Norwegian Business School, Norway, 2016, 1st place, Asian Business Case Competition, Singapore, 2017, Thammasat Undergraduate Business Challenge, Bangkok, Thailand, 2018.
She was a member of the Managing Board (2015-2019) and Expert Jury (2013-2016) of the Public Relations Society of Serbia, jury member of Effie Awards Serbia (2019), and she is a member of several both domestic and international professional associations, such as IPRA and EUPRERA.
The course focuses on data protection law. After a brief overview of the Italian and European framework, the course will focus on the new General Data Protection Regulation, applicable all around Europe since May 2018. The course aims at exploring the relevant obligations of controllers and processors. Specific attention will also be paid to conditions of lawfulness of the processing, data subjects’ rights and controller’s accountability.
Marketing Management