Slavica Cicvarić Kostić, PhD, is a professor at the University of Belgrade, Faculty of Organizational Sciences, in the Department of Marketing Management and Public Relations (fields of interest: brand management, corporate communications, digital communications). She has been a visiting lecturer at several universities and business schools in Europe (UK, France, Slovakia, Lithuania, Slovenia). Slavica is a Manager of Center for Marketing at the Faculty of Organizational Sciences. She is the author of books in the fields of branding and communications, as well as the author and co-author of over 100 papers published in various journals, books and congresses. Slavica is a Chartered Management Institute approved trainer, level 5/7 (2013). She holds DIMAQ (digital marketing qualification) certificate from 2019, issued by Interactive Advertising Bureau.
She works as a consultant in the fields of marketing and communications for organizations of both corporate and public sector. As a leader and trainer, Slavica has participated in a significant number of trainings, seminars and educational programs in the fields of Marketing, PR, Corporate Communications, Branding, Digital Communications for profit, public and non-governmental organizations. Selected list of the clients includes Banca Intesa, eFront, Porsche Leasing, Ringier media company, Telekom Serbia, Electric Power Industry of Serbia, National Assembly of the Republic of Serbia, Ministry of Interior Republic of Serbia, Ministry of Finances Republic of Serbia, USAID, UNICEF.
Slavica was a Director of Business Development at the international consulting company, Hauska & Partner International Communications. She was a Public Relations Manager for the investment company MPC Properties, which was a strategic partner of Merrill Lynch. Slavica is engaged as an advisor of students who compete at the international case study competitions: BI Norwegian Business School, Norway, 2016, 1st place, Asian Business Case Competition, Singapore, 2017, Thammasat Undergraduate Business Challenge, Bangkok, Thailand, 2018.
She was a member of the Managing Board (2015-2019) and Expert Jury (2013-2016) of the Public Relations Society of Serbia, jury member of Effie Awards Serbia (2019), and she is a member of several both domestic and international professional associations, such as IPRA and EUPRERA.
The course provides students with basic knowledge of the fundamentals of business ethics, as well as the economic, environmental and social sustainability challenges that come about in the both private and public sectors. The students will gain the knowledge, skills and tools needed to effectively respond to these challenges in order to drive impactful change and develop sustainable business practices.Marketing Management