Cicvarić Kostić

Cicvarić Kostić
SERBIA Full Professor of Organizational Sciences University of Belgrade Visiting Faculty

Slavica Cicvarić Kostić is a full professor at the University of Belgrade, Faculty of Organizational Sciences, Department of Marketing Management and Public Relations. She currently serves as a Manager of the Center for Marketing at the Faculty, and the co-chair of the board for master program Management. Slavica has become a visiting professor at the Bologna Business School in 2020. She has also been a visiting lecturer at several universities and business schools across Europe. Over the course of her career, Slavica has mainly been focused on fields such as brand management, corporate communications, and digital communications. She is the author and co-author of several books, as well as over 100 publications in various journals, books and conferences. Slavica has been engaged in several international research projects. Currently, she is involved in the project “Exploring co-creation in services”, under the patronage of the University of Rijeka, Croatia. In addition to teaching, professor Slavica works as a consultant in companies and not-for-profit organizations in the areas of marketing and communications. She was a director of communications for both an international consulting company and an investment company. She was a member of the Managing Board of the PR Society of Serbia. Slavica holds a PhD degree in Organizational Sciences from the University of Belgrade. She holds a DIMAQ (digital marketing qualification) certificate, issued by the Interactive Advertising Bureau.


The course provides a comprehensive overview of the various advertising tools that companies can use to communicate across several different media, and shows how they can be integrated within a unique communication plan. Furthermore, the course explores the various structures and competencies involved in the communication process, from creatives to advertising agencies. By mixing the marketing and the communication perspectives, this course will enable students to develop a good understanding of both communication contents and strategies.

Marketing Management