Italy Senior Advisor PWC Italy Adjunct Faculty
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Nicola Giorgi is Professor of Brand Management at the University of Bologna where he teaches third-year students in the Bachelor of Economics and Business degree and first-year students in the Master of Economics and Management degree. He is a consultant for PricewaterhouseCoopers where he serves as Senior Advisor – Consumer Goods. A lecturer at BBS since 2011, he currently teaches “Management of Made in Italy” at the Full Time Master in Business Management and “Business Model in the Fashion Industry” at the Global MBA – Design, Fashion and Luxury. He also leads project groups for BBS in Fashion & Luxury. His activities and interests are developed on Brand Strategy, Brand Management, Communication, Digital Transformation, Omnichannel, E-commerce prevaleNTEMENTE in Fashion & Luxury and Made in Italy. After a long experience in Automotive (Volvo, Saab, BMW/Mini), in 2008 he was appointed General Manager of Hogan (Tod’s Group). From 2011 to 2013 he was Managing Director of Safilo’s Own Brands Division. From 2013 to 2016 he served as Chief Marketing Officer for the Diesel Group. Since 2016 he has been a consultant for leading international fashion and luxury companies on issues of brand strategy, busisness management and digital transformation. Nicola Giorgi graduated with a degree in Political Science (cum laude) from the University of Bologna in 1989. From 1986 to 1995 he was a national basketball referee.


This course structure consists of select lectures and three company projects.

LECTURES: Cover the current and future trends in the markets and in the management of companies that carry out activities connected to Made in Italy. The penetration of international markets. The ways in which Made in Italy firms are present on the international stage: direct presence, agreements, business activities, manufacturing activities. The “made in” of other countries: similarities and differences with Made in Italy.

COMPANY PROJECTS: The course also includes 3 business projects of 1 month each. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by a manager of a company who is a partner in the School’s network. The manager details to the group the scope of the project. During each project work, participants are assisted by a tutor; at the end of the month there is a meeting with the management and a presentation of the deliverables created by the participants. Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as the practical feasibility and implementation potential in a real business context.

Gestione d’Impresa – Made in Italy