Exploring Management in the Fashion Sector: The Company Visit to Aeffe

15 May 2024

The visit to Aeffe Group, founded by designer Alberta Ferretti in 1972, provided the class of the Professional Master in Business Management – Made in Italy with a full immersion into the fashion world. This experience allowed participants to closely observe the dynamics of one of the most influential companies in the industry, offering valuable insights into management and innovation at the heart of Italian excellence. Alice Natali, one of the Master’s participants, shares her impressions and discoveries.

What aspects of the fashion sector did you observe more closely during the visit to Aeffe, and how do they contribute to your understanding of management beyond the specific context?

I was able to observe the entire supply chain of Aeffe Group: from the style offices to product development, logistics, and shipping. Having worked in medium to large fashion companies in the past, I found Alberta Ferretti’s company to be very well organized, automated, and composed of young, experienced individuals. The employees seemed well-prepared and open to dialogue, as well as to sharing information with students.

During the visit to Aeffe, which business practices impressed you the most, and why do you think they are crucial for success in this sector?

Several processes impressed me, and I believe they are all essential to achieving the company’s core business objectives. However, if I had to highlight what excited me the most, I would say the press office: I think it is thrilling to communicate and interact with celebrity management to provide them with unique, tailor-made garments for social events, film launches, or concerts.

How important do you think it is for your educational path to see and directly experience the reality of a leading company like Aeffe?

I think it is crucial to have an experience like entering a company and understanding how it is managed, how roles are divided, and the number of roles and people needed for everything to function. I believe it is an effective way to unite theory with practice.


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