Why you should choose BBS for your Global MBA: trends Supercars, Superbikes, and Motorsports

29 May 2023

The Supercars, Superbikes, and Motorsports track of Bologna Business School‘s Global MBA offers its participants a track that puts emotion and passion at the heart of a year of strong personal and professional growth.

Bologna, in the heart of the Motor Valley, is the hub of the most important network related to the world of motors: Ducati, Marelli, Maserati, Ferrari and Lamborghini are only the best-known names of the motorcycle and car manufacturers that are partners of BBS and that animate, with their racing departments, the most important motor championships in the world.

Company visits, project work, and internships in corporations that are iconic in the world of motorsports become the Plus that Bologna Business School‘s Global MBA Supercars, Superbikes, and Motorsports can offer.

But the world of motorsports, besides making the hearts of millions of fans beat, is an inexhaustible source of business. One example above all: Formula 1. Races in the top category of speed racing are broadcast in more than 180 countries, with a cumulative audience of about 2 billion viewers[1]. Formula 1, in 2021, recorded direct revenues of more than $2.14 billion[2].  No need to say how enormous are the opportunities for visibility, sponsorship, and employment in technical, logistical and promotional areas that the “Circus” offers.

But that is not all: the spin-offs in the automotive market, both in Marketing and, even more so, in R&D are countless. The new flagship cars of the automakers participating in the world championship are inspired by the evolutions of racing cars, and the marketing imagery of those companies naturally draws on the fascinating and timeless world of speed.

Technical transformations in the motor world are worth billions. Formula E, the first international all-electric racing car championship, officially the ABB FIA Formula E World Championship, brings the world of motorsports into the future. Brands such as Maserati, Jaguar and Porsche participate in a championship that moves from Europe to South America, from India to Arabia offering global visibility (216 million spectators)[3] and a platform for technological innovation. That is fundamental in an era of transition from the internal combustion engine to the electric engine for most European countries and with an explosive market in China: according to data from the China Passenger Car Association, overseas shipments of electric cars produced in China tripled between 2020 and 2022, reaching more than 2.5 million units exported last year.

Equally important are motorcycle sports, led by Moto GP. It is easy to understand the marketing return of sponsorships on past champions such as Valentino Rossi, or on new iconic riders. Ducati invests between 45 and 50 million euros each season on speed championship races alone. Honda is almost double that.

Even in the motorcycle industry, the impact in terms of marketing and technological development brought by speed racing to the participating factories is huge.

And there are not only racetracks. Rallies, enduro races, historical races, crossings in the desert or extreme conditions: motors and sport are an all-round combination that moves money and creates jobs all over the world.

Bologna Business School‘s Global MBA Supercars, Superbikes, and Motorsports is the only curriculum that brings you into the heart of the companies that make history in the world’s most exciting and global sporting events.
There is no faster way to enter the world of supercars and superbikes as a key player.

Bologna Business School is EQUIS – EFMD Quality Improvement System accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.

[1] https://rtrsports.com/blog/sponsorizzazione-degli-sport-motoristici-e-visibilita-nellera-digitale/

[2] https://www.ilsole24ore.com/art/riparte-circus-formula-1-business-e-spettacolo-volano-oltre-2-miliardi/

[3] https://www.ilsole24ore.com/art/formula-1-24-miliardi-formula-e-crescita-ma-resta-ancora-lontana-AEDXnXwC


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