The Synergy Between Behavioral Intelligence and Artificial Intelligence: Interview with Kasia Szokalska

26 September 2024

In the increasingly complex landscape of artificial intelligence and behavioral sciences, the figure of Kasia Szokalska, Head of Behavioral Intelligence at Retorio, stands out. With a professional journey spanning linguistics, economics, psychology, and technology, Kasia has managed to merge these disciplines into a key role that transforms the way people and companies interact with technology. An alumna of the Executive Master in Artificial Intelligence for Business at Bologna Business School, Kasia shares her vision on how behavioral intelligence is revolutionizing artificial intelligence and what skills are essential for those aspiring to a career in this field.

 

Can you briefly describe your professional journey and how you reached your current position?

My journey has not been an easy or straightforward one. My academic background is in linguistics and economics, which set my foundation for critical thinking and communication. Combined with my interest in business and psychology and a fascination with technology‘s power to enhance human potential, it slowly but steadily navigated me through various positions at the intersection of business and technology. This path led me to Retorio, where my role involves leading a unit that intersects Value Consulting with Business Intelligence. It’s an exciting space where we help people and businesses leverage our technology for maximum impact.

 

How would you define behavioral intelligence, and what role does it play in the field of artificial intelligence?

Behavioral intelligence is the synthesis of behavioral science and data analytics to interpret and predict patterns in human behavior. It’s about understanding the ‘why’ behind actions and using that understanding to inform AI algorithms. In AI, behavioral intelligence is transformative; it enables machines to interact with humans in a more natural and personalized way. In the case of Retorio, it gives humans non-biased coaching advice in a safe space. It’s pivotal for creating user experiences that are not only intuitive but also respectful and ethically aware.

The role it plays is multifaceted: improving user engagement, informing product development, enhancing decision-making processes, and even driving organizational change. It’s about making technology work for people, rather than the other way around.

 

In your opinion, what are the most important skills that participants need to develop for a career in artificial intelligence within businesses?

The AI field is incredibly diverse, so the skill set is broad. Technical skills like programming basics, data analysis, and an understanding of machine learning algorithms are foundational. Equally important is domain expertise – knowing the business or industry you’re working to apply AI effectively.

However, one should not overlook the importance of soft skills. Critical thinking, problem-solving, and the ability to communicate complex ideas in simple terms are crucial. Emotional intelligence and ethical reasoning are also key, as AI professionals must navigate the social implications of the technology they develop.

 

What advice would you give to someone who is interested in pursuing a career in your field?

Dive into learning with an open mind and don’t be afraid to cross disciplinary lines. AI and behavioral science are rapidly evolving fields, and a willingness to keep learning is essential. Seek out interdisciplinary experiences that challenge you to apply AI in various contexts.

Networking is incredibly valuable; connect with professionals across different areas of AI and behavioral science. They can offer diverse perspectives and insights that can enrich your understanding and approach.

Lastly, always consider the ethical implications of your work. As AI becomes more integrated into our lives, it’s our responsibility to ensure that it’s used to enhance and not detract from the human experience.