27 December 2021

Federica Pasini, Head of Community at Altruistic, Founder of Hacking Talents, indicated by Forbes among the 100 talents under 30 and ISPI Future Leader 2021, was a guest of the Professional Master in HR and Organization at BBS. We asked her to tell us how she sees the future of the Master’s students and what will be the key skills to be successful in this market.

Federica Pasini is a young dynamic and full of energy. His enthusiasm is contagious, so much so that it conquered the audience of the participants of the Master in HR and Organization, to whom she spoke about Artificial Intelligence, Diversity & Inclusion, but also about the importance of building deep and lasting relationships.

But let’s start from the beginning. How did this mix of technological skills, empathy and vision come about? “I graduated from Bocconi in 2013 and, after a short experience in digital startups, I joined the Generali Group where I worked in several global and Italian teams, as Marketing & Digital Brand Manager, Diversity & Inclusion and Data Strategy for more than 5 years. My experience in Generali was interrupted for two years when I participated in Apple’s Leadership Program, a path that allowed me to grow as a leader in the world of retail. During these years I have always invested part of my free time in networks related to female empowerment, entrepreneurship and innovation “says Federica, who, in addition to her professional achievements, this year has won an important recognition: she has been included in the Forbes ranking among the 100 Italian talents under 30 who are innovating by focusing on the strength of ideas. Her intuition? Starting from a Whatsapp group she gave life to a digital activism project in the middle of the pandemic, which then evolved into a pro bono consulting and coaching program with the website

It is therefore impossible not to ask her for some advice for the participants in the BBS Master that she met in the classroom. “The HR leaders of the future” explains Federica “will have to be able to leverage on technological and digital tools to best measure the impact of their actions on the workforce they deal with, as well as improving their communication skills to create a human and welcoming workplace. The world that awaits them requires great simplification, communication and digital skills. It will be necessary to know how to read trends and use technology to make the best decisions.” Her advice for the BBS Community? “Investing resources in in-depth studies related to these issues, having experiences that lead to the use and understanding of the different digital tools and exercising clear and concrete communication“.  For Federica it is essential to make the most of a training path also through contact with valuable professionals and with “exposure to classmates who come from different cultural and social backgrounds. Aspects that allow you to dramatically accelerate learning and help create the mindset that the HR field requires “. The network of Bologna Business School”, she says, “with its ability to create concrete and effective moments of exchange, can make the difference” Finally, a question on soft skills: which ones will be the most relevant for the HR managers of the future ? Federica has no doubts: “Skills related to interpersonal skills, communication and leadership in general are the key to any career, especially in the HR world which must be led by example. I think it is essential to train them and become aware of them, but it is equally important to concretely learn how to perform, through the training of skills related to the use of digital tools “.


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