Head of Custom Programs
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Elisa Lorenzi is Head of Custom Program at Bologna Business School.

Her core activities are designing and selling courses for companies, managing the delivery of learning activities, coordinating a team ofsupport, and the Management in defining the marketing and sales strategy.

She is responsible for commercial activities aimed at achieving the sales targets and for the projects’ budget. In addition, she is in charge of selecting and evaluating new resources in collaboration with BBS Management.
Her professional interests are B2B and B2C sales, program design, internal processes and digital transformation. Before her experience in Bologna Business School, from 2009 to 2010, she worked for SAIS – Fondazione Ceur as Front Office Manager. Her main activity was providing support to international students in finding accommodation in Bologna.

She attended the University of Bologna, wherein in 2010, she graduated in Language, Society and Communications. In 2014 she earned an MBA from Bologna Business School.