Sustainability, a necessary component of corporate identity

20 November 2019

Ethical duty but above all opportunity: sustainability is now a strategic asset for the development of a company, a commitment of significant impact in terms of reliability and reputation among its customers.

The indiscriminate use of natural resources and the devastating effects of a climate crisis that we verify every day with our eyes make people increasingly demanding in their consumption styles, attention that reverberates in their purchasing choices and stimuli that pose to the companies themselves.

The company is therefore perceived not only as an economic engine, but as a subject capable of effective options, and sustainability is the most valued by the consumers themselves in the overall corporate reputation score.

Transparency, recovery of production waste, innovative models: commitment to the environment, which was previously seen as a simple plus capable of increasing competitive advantage, today is one of the objectives to which every company aims to create value and consolidate its own identity. But how to do it?

The training of managers towards new business models is a key step to activate this process; for this reason BBS proposes the Executive Master in Sustainability and Business Innovation, designed for managers and professionals who feel the need to create an impact long-term positive social life within its own reality.

“There is no alternative to sustainability and the companies that have understood it are achieving superior performance compared to their competitors. This master is designed precisely to train professionals capable of rethinking the value creation process of their organization in accordance with sustainability logics, circular economy, social innovation “, comments the Scientific Director Matteo Mura.

Sustainability, circular economy and social innovation are the bases of a new managerial vision that develops new business models, starting from the expectations of a customer more attentive to environmental protection.


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