Bologna Business School and Banca Generali launch a partnership for a Master’s in Wealth Management

29 October 2021

Bologna, October 29, 2021 – Bologna Business School (BBS), the business school of the University of Bologna, and Banca Generali Private launched a partnership for a university Master’s in Wealth Management.

This is the only Master’s of its kind in Italy: it meets the need to train a new class of Wealth Managers, Private Bankers and Financial Advisors with high skills in the different fields of business and market finance and personal, family, and corporate wealth management, including specific training on such topics as asset allocation and ‘soft’ skills – managerial and relational ones – increasingly required in a rapidly evolving market, oriented towards a model of service and advice.

This initiative demonstrates Banca Generali Private’s commitment to supporting the future growth of the profession through dedicated scholarships. The company will contribute partial and total tuition waivers for both external participants and some of its youngest professionals already working in the consultancy network.

The course, lasting 12 months in full-time mode, will alternate between classroom study and workshops through the support of Banca Generali’s top management figures, who will give their account of specific case studies and experiences of the company.

We are very pleased to launch the partnership with one of Italy’s largest asset management players, yet another confirmation of the centrality of Bologna Business School’s teachings to the requirements of the financial market. The students of the ‘Master in Wealth Management’ will have the opportunity to combine in this path a rigorous academic approach with an exposure to the best practices in use in the industry,” said Emanuele Bajo, Associate Dean for Full Time Programs and Academic Affairs and Professor of Corporate Finance of the University of Bologna.

“The master’s degree is a fundamental instrument to train young people for the profession of financial advisor, thus encouraging generational change in a dynamic and growing sector. The collaboration between BBS and Banca Generali is a concrete project that goes in this direction” said Massimiliano Marzo, Scientific Director and Professor of Political Economy at the University of Bologna.

We are happy to support this training initiative and contribute to developing the skills and professionalism of a new generation of private bankers. Generational change is one of the great challenges our industry will have to face in the coming years. We strongly believe that it is necessary to work from now on to give young people entering this job the right mix of skills and abilities needed to be able to accompany families in the realization of their life projects” commented Andrea Ragaini, Vice General Manager of Banca Generali.

The enrollment for the Master’s, which will be held in full-time mode, will end on November 19, while the course will start on December 6.


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