MBA Hybrid Online English Edition – Interview with Alicia Yu Yan

30 October 2024

Can you tell us how the Hybrid MBA in BBS has influenced your professional development in general and whether it has also affected your current role in particular?

The Hybrid MBA in BBS has offered me, a busy entrepreneur, a great opportunity to broaden my horizon beyond my own business field, hone my management skills and make friends from different parts of the world.

Since a significant part of my work is to help European fashion and luxury brands with their communication and business development in China market, the experience in BBS has helped me better understand the culture, people and mindset of European companies.

 

What do you think are the advantages of an internationally oriented Master, such as Bologna Business School’s Hybrid MBA Online English Edition?

For an international student like me, I believe the advantages of such an internationally oriented Master program are threefold:

  • The background of the teachers is very diverse. As for our class, the teachers are from Italy, France, Germany, Brazil, India and America, who have brought along different cultural, academic and personal characteristics, which has greatly enriched my study experience.
  • The curriculum has well considered the need of international students, making the subjects and contents very relevant and up to date.
  • The classmates all speak good English, many have overseas working experience or work with multi-national companies, which makes the class communication easy and open.

 

How do you think the industry in which your company operates is evolving, and what do you believe will be the key skills to successfully manage this change?

I am in the industry of fashion and luxury, which is by nature universal. Under the influence of internet, social media and global travel, the consumers are becoming more and more sophisticated and knowledgeable about products and brands around the world, making it more and more difficult for a brand to win their wallet, and even more difficult to win their heart.

Also, as more brands of different countries are exploring overseas markets, the competition is more intense than ever and the competitors may come from anywhere – online or offline, local or overseas.

The success of fashion and luxury brands and companies now heavily relies on the ability to understand the whole eco-system, and act with both local and global appeal in the most effective and efficient way.

 

In conclusion, can you share with us and prospective students 3 key words to keep in mind when starting the Hybrid MBA Online English Edition?

The 3 keys from me are: Relax, Read, Relate

Relax: The study load is truly heavy, and time is always constrained. But you should be relaxed at heart because every minute spent on the study is a gift, since there is no better opportunity to crash-learn so much new things within such a short period of time. So, relax and enjoy.

Read: There will be tons of reading assignments provided by the teacher, they are written by some of the smartest people of their respective fields. The insights and findings in these papers would be beneficial to you not just for the class but also for the future. So, make sure you download all of them to your hard drive, try to read as much as possible.

Relate: Try to bring questions and dilemmas from your daytime job with you to the class and relate them with what you are learning. This will not only deepen your study but some of the learning points may provide clues, inspirations or even direct solutions to these questions and dilemmas.



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