Bologna Business School Bologna
Business School

Master in Business Management – Tourism, Heritage and Events

MANAGING TRAVEL, PRESERVING CULTURE, CREATING EVENTS: YOUR FUTURE IN MANAGEMENT

GOALS

The Master in Business Management – Tourism, Heritage and Events track is aimed at combining business administration with the characteristics of the sectors envisaged. The program provides the skills and tools necessary to consolidate and explore a managerial research of the intersection between these sectors, connected and mutually indispensable in the practical activity of the companies and institutions involved. Furthermore, it is important that despite the difficult time for the tourism, events and culture sector, the opportunity for a greater managerial culture is seized, to better manage and consolidate growth towards the high end of the market, towards sustainability, in order not to make it episodic and to avoid the potentially problematic side effects of the massification of tourist flows and the sometimes feared cultural trivialization.

 

WHO IS IT FOR?

The Master in Business Management – Tourism, Heritage and Events track is intended for young graduates wishing to acquire specific skills in the field of cultural heritage management, event organization, and the tourism sector.

 

CAREER OPPORTUNITIES

The program provides a unique occasion to transform the passion for the product into a journey of professional growth, to be employed with equal efficacy in the production, sales or marketing areas, as well as to start one’s own business, putting to good use the network of people participants get to know during the course. Through the Master it is possible, once having completed in the companies the years of experience required, to access the following job positionsEvent Project Manager, Heritage Project Manager, Product Manager – Tourism Industry, Hotel Manager, Communication and PR Manager.

The Italian excellence needs your passion to become increasingly management-oriented. Get in touch with the master Program Manager: businessmanagement@bbs.unibo.it we’ll make your ambitions grow


key facts

Format

Full-time

Language

English

Start

January 2025

Location

Bologna (Italy)

CFU

60

DURATION

12 MONTHS


CAREER & COMPANIES

The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Business Management - Tourism, Heritage and Events too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the full-time masters at Bologna Business School on average 91% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.
The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs.

The companies that worked with us in 2022/2023 are:

AIRBNB AUTODROMO DI IMOLA B&B HOTELS BOLOGNA FIERE CANOSSA EVENTS CARPIGIANI FONDAZIONE TEATRO COMUNALE BOLOGNA ITALIAN EXHIBITION GROUP KERING OUTLETS LABORATORIO DELLE IDEE LAVAZZA LUPAIA HOTEL MUSE FIRENZE PHILIPS TOYOTA MATERIAL HANDLING THE SOCIAL HUB TRUE ITALIAN EXPERIENCE VINHOOD


ALUMNI

FEDERICA MARRONE – ITALY

General Director Assistant, BolognaFiere
MBM – Tourism, Heritage and Events (A.Y. 2021/2022)

“After graduating with a Master’s Degree, I decided to undertake an educational path that would give me the opportunity to come into contact with the world of work in a concrete way. For this reason I chose BBS, a stimulating path that allowed me to grow both on the personal and professional front. The three project works definitely contributed to this growth, which allowed me to strengthen some soft skills and team working skills that are in demand in today’s work environment. The constant comparisons with the professors and managers gave us a real and clear picture of the fields of our interest, allowing us to create a solid network that is also valid for the future. The Master’s program is an intense, dynamic and engaging experience in which the BBS team will expertly guide you.”

MATILDE RINAUDO – ITALY

Professional Congress Manager, Studio ER Congressi
MBM – Tourism, Heritage and Events (A.Y. 2020/2021)

“After my graduation, I had a clear idea about my professional goals and this Master allowed me to take the right path to achieve them. I was able to consolidate theoretical and technical knowledge, as well as improve, thanks to the structure of the master, many soft skills including teamwork, public speaking and the relationship with companies through project works that helped us to enter into the dynamics of a company. The master’s program proved to be a highly educational and personal growth path, which gave me the opportunity to complete my studies, allowing me to embark on the career path I wanted within the world of events.”

Fondazione Bologna University Business School · info@bbs.unibo.it
P.I.- C.F. 02095311201

Equis
PROFESSIONAL MASTER IN BUSINESS MANAGEMENT

TOURISM, HERITAGE AND EVENTS


Invest in an experience that will change your life. Enter your first name, last name, e-mail, phone number and download the brochure.

     
     
PROFESSIONAL MASTER IN BUSINESS MANAGEMENT

TOURISM, HERITAGE AND EVENTS


Invest in an experience that will change your life. Enter your first name, last name, e-mail, phone number and download the brochure.