Applied Marketing and Sales – job positions

Marketing Manager

The Marketing Manager is responsible for creating, implementing, and overseeing the company’s marketing strategies. They coordinate traditional and digital marketing activities, analyze the market, and develop campaigns to promote products and enhance the company’s visibility. They also develop branding and communication strategies, manage budgets, and allocate resources for advertising campaigns.

Depending on the level of experience, salaries can vary significantly[1]. A junior position in Europe can expect an annual salary between €30,000 and €45,000, while a senior professional can earn between €50,000 and €80,000. Globally, junior salaries range from $45,000 to $60,000, and seniors can earn between $70,000 and $100,000.

 

Sales Manager

The Sales Manager is responsible for managing and strategizing the sales operations of a company, coordinating the sales team, and defining sales objectives. Their primary commitment is on increasing revenue through effective management of commercial resources and sales strategies. With strong leadership, communication, and negotiation skills, the Sales Manager evaluates sales performance and manages customer relationships.

Junior salaries in Europe range from €40,000 to €60,000 annually, while senior professionals can expect between €70,000 and €100,000. Globally, juniors can earn between $50,000 and $70,000, and seniors can earn between $90,000 and $130,000.

 

Key Account Manager (KAM)

A Key Account Manager is responsible for managing relationships with a company’s most important and strategic customers. He or she is responsible for retaining key customers, managing high-level negotiations and maximizing the value of long-term sales. Skilled in building and maintaining lasting customer relationships, the KAM is a critical role for companies focusing their operations on strategic clients.

A junior Key Account Manager in Europe can expect an annual salary between €45,000 and €65,000, while in the USA and globally, it ranges from $55,000 to $80,000. Senior professionals can earn between €80,000 and €120,000 in Europe and between $110,000 and $150,000+ globally.

 

Brand Manager

A Brand Manager is responsible for managing the image and perception of a brand. This role includes managing marketing strategies for the brand, overseeing advertising campaigns, and managing new product launches, often working with the sales team to ensure alignment between marketing and commercial strategies.

In Europe, a Brand Manager can expect an annual salary between €45,000 and €65,000, and between $55,000 and $75,000 globally. Senior professionals can earn between €80,000 and €120,000 annually in Europe and between $110,000 and $140,000 globally.

 

Trade Marketing Manager

The Trade Marketing Manager is a professional who manages marketing activities focused on distribution channels and retail sales, with the aim of promoting products in order to generate greater demand through commercial partners (distributors, retailers).

A junior professional can earn between €40,000 and €55,000 annually in Europe, and between $55,000 and $70,000 globally. Senior positions can expect salaries between €60,000 and €85,000 annually in Europe, and between $80,000 and $120,000 globally.

 

CRM Analyst

A CRM Analyst is responsible for managing customer data to optimize Customer Relationship Management (CRM). Based on customer behaviour analysis, they segment databases and develop retention strategies. They can provide insights to the company to enhance the customer experience and assist in planning strategies to attract new partners and consumers.

In Europe, a junior CRM Analyst can expect to earn between €35,000 and €45,000 annually, while seniors can earn between €50,000 and €70,000+. Globally, junior salaries range from $50,000 to $65,000 per year, and seniors can earn between $70,000 and $95,000+.

 

Sales Operations Manager

A Sales Operations Manager is responsible for optimizing and managing sales processes and operations. This includes managing sales forecasts, creating performance reports, defining KPIs, and implementing technology tools to support the sales team.

A junior Sales Operations Manager in Europe can expect a salary between €50,000 and €70,000 annually, while senior positions range from €60,000 to €85,000+. Globally, juniors typically earn between $80,000 and $110,000 annually, and seniors can earn between $100,000 and $140,000+.

 

E-commerce Analyst/E-commerce Marketing Manager

An E-commerce Analyst focuses on analyzing e-commerce data to improve sales performance. An E-commerce Marketing Manager, on the other hand, has a more strategic role, creating and implementing marketing strategies for online channels.

The core activities of these two similar roles often overlap: for the E-commerce Analyst, it involves analyzing sales data, consumer behavior, and website traffic to optimize the shopping experience and product performance. For the E-commerce Marketing Manager, it involves managing digital marketing strategies (SEO, SEM, social media), creating promotions, and enhancing the user experience in collaboration with the development team.

A junior professional in this field can expect to earn between €35,000 and €50,000 annually in Europe, and between $50,000 and $70,000 globally. A senior can earn between €50,000 and €70,000 in Europe, and between $80,000 and $110,000+ globally.

 

[1] For all the professional roles analyzed, salaries vary depending on the country and city: in major European capitals (London, Berlin, Paris), salaries are generally higher than in the rest of the EU. For the global market, we consider advanced non-EU countries, averaging salaries from the USA, South America, China, and Russia.

 

Sources: Glassdoor, Indeed, LinkedIn