Business Analyst
The role of Business Analyst in the Made in Italy sector can vary greatly depending on the specific industry (for example, fashion, luxury, design) and the professional’s level of experience. A Business Analyst, in this context, is mainly responsible for collecting, analyzing and interpreting company data to support the strategy, operational decisions and internationalization of Made in Italy products.
They oversee strategic projects, predict market trends, and evaluate business risks to contribute to long-term strategic planning.
Salaries for this role are highly variable[1]. A junior Business Analyst in Europe can expect an annual salary between €30,000 and €45,000, while a senior professional can earn between €50,000 and €70,000. In the global market, juniors earn between $50,000 and $70,000, while seniors earn between $80,000 and $120,000.
Brand Product Manager
A Brand and Product Manager in the Made in Italy sector is responsible for the management, promotion and enhancement of a brand and its products, to increase the brand’s reputation and maximize sales. It is a crucial role, especially in sectors such as fashion, luxury, furniture and design, which are the most representative of Made in Italy on a global level.
A versatile figure, the Brand and Product Manager defines the brand strategy, coordinates marketing activities and monitors sales performance. He or she carefully develops the launch of new products, planning their pricing, positioning and sales strategies.
A junior professional can expect to earn between €35,000 and €45,000 annually in Europe, and between $55,000 and $75,000 globally. For senior positions, salaries range from €60,000 to €90,000 per year in Europe, and between $90,000 and $130,000 per year globally.
Brand Communication and PR Manager
The Brand Communication and PR Manager, in the Made in Italy sector, is responsible for managing the image and reputation of the brand, both nationally and internationally. Its objective is to strengthen the visibility and improve the perception of the brand in various markets. This role is fundamental, especially in sectors such as fashion, luxury and design, where the image of the brand and its communication are closely linked to its commercial success.
Able to develop content, as well as define and implement communication strategies, the Brand Communication and PR Manager interacts with the media, organizes events and collaborates with influencers and testimonials. In close contact with the marketing department, he or she knows how to manage any communication crises and strategic partnerships.
A junior Brand Communication and PR Manager in this sector can expect a salary between €30,000 and €40,000 per year in Europe and between $50,000 and $70,000 globally. A senior professional can earn between €50,000 and €80,000 per year in Europe and between $80,000 and $110,000 globally.
Sales ed Export Manager
In the Made in Italy sector, a Sales and Export Manager is a key figure for companies aiming to expand their presence in international markets. This role involves managing sales both nationally and globally, with a particular focus on the export of Made in Italy products, ranging from fashion to food, luxury to design.
The Sales and Export Manager plans sales campaigns and manages the product lifecycle, focusing on finding foreign partners, negotiating deals, and managing exports to open the company to international business.
In the Made in Italy sector, a junior Sales and Export Manager can expect to earn between €35,000 and €50,000 per year in Europe, and between $60,000 and $80,000 globally. A senior professional can earn between €55,000 and €90,000 annually in Europe, and between $90,000 and $120,000+ in the USA and globally.
Sales Controlling Manager
A Sales Controlling Manager in the Made in Italy sector is a professional who monitors and optimizes sales performance, ensuring that financial objectives and targets are achieved. This role is crucial in the company to analyze sales data, identify any inefficiencies, and support management with strategic analyses that allow for improving economic and operational results. In constant dialogue with the Sales team, the Sales Controlling Manager supports and trains sales teams, manages budgets and plans resources.
A junior Sales Controlling Manager in a Made in Italy company can expect an annual salary between €35,000 and €50,000 in Europe, and between $55,000 and $75,000 in the USA and globally. A senior professional can earn between €50,000 and €90,000 annually in Europe, and between $60,000 and $90,000+ globally.
Imprenditore
The role of the Entrepreneur deserves separate discussion, as it is one of the possible outcomes of a Master’s program dedicated to Made in Italy.
In general, an entrepreneur in the Made in Italy sector is someone who starts and manages a business, focusing on innovation, product development, market strategy, and value creation. Depending on the type of business, the entrepreneur is responsible for creating and growing a brand that represents the excellence of Made in Italy globally.
Being an entrepreneur involves a series of responsibilities that range from operational and strategic management to fundraising, and the entrepreneur can be either the founder or the owner of a company.
Entrepreneurs are difficult to categorize in terms of earnings, as they depend heavily on the success of the business, the profits generated, and the business model. Entrepreneurs, especially in the early stages of their careers, may not have a fixed income, earning only based on the company’s profits.
However, there are some guidelines for the average earnings an entrepreneur in the Made in Italy sector could expect depending on the stage of their entrepreneurial journey and the size of the business.
In Europe, an entrepreneur in the early stages of their business might earn between €20,000 and €50,000 per year, and between $40,000 and $60,000 globally.
With a well-established and exporting business, earnings can rise to much higher figures: from €80,000 to millions of euros per year in the European market, and from $150,000/200,000 per year to several million in the global market.
[1] for all the professional figures analyzed, salaries vary depending on the country and city: in the main European capitals (London, Berlin, Paris) salaries are on average higher than in the rest of the EU. For the global market, we consider the advanced non-EU countries, making an average between the salaries in the USA, South America, China and Russia.
Sources: Glassdoor, Indeed, LinkedIn
