by Ana Marinovic
This year’s last BBS Leadership Talk was focused on Designing Effective Leadership, and welcomed Eugenio Sidoli, CEO of Max Mara srl, as a guest speaker who shared his experience and lessons on leadership, life and career.
Sidoli has been CEO of Max Mara srl since January 2022, leading business transformation, ESG, commercial development, HRM and communications. To fulfill this role, he returned home to the Emilia-Romagna region after a long and fruitful international career at Philip Morris International.
He told the audience how working at Philip Morris International changed his life profoundly and boosted his vision and career.He started his professional journey as Business Analyst in Sales and Marketing, working in a small local consulting firm in Italy. He joined Philip Morris International as a Brand Manager in 1993 and stayed for 27 years, climbing up the corporate ladder, moving jobs and countries and expanding as a professional and an individual. At the age of 39 he had his first assignment as Managing Director in Serbia & Montenegro. He then lead Philip Morris Spain and Philip Morris Italy.
While he developed his core competencies in Marketing, Sales and Business Development, his best learning in Leadership came from his General Management positions. In that role, he could prove his vision, entrepreneurial spirit and ability to give value to people, processes, and organizations. He pointed out that multinational companies are an excellent platform for professional development. In fact, they are a great place to train your “leadership muscle” and to develop practices such as flexibility, mobility, and an open mindedness.
He pointed out that we should remember two things from his lecture: that, as a Leader we will have to learn how to “move” the needle, to trigger “change”, to challenge the status quo and that it is important for our development to find a Mentor, someone who can give us advice, who will push us and motivates us. “Beware of supervisors who pretend to be mentors but only use you for their goals and career advancement. Real mentors spend energy and time developing others, raising successors, and helping them along the way. They do it for free and celebrate others’ success.” He shared that he had three mentors throughout his life. The first was a family friend and a former General Manager, with whom he still talks today on various topics even though he’s 83. The second was one of his University professors, who helped him during some turbulence in his private life. The third was his former boss at Philip Morris International, who taught him how to develop himself and how to lead others.
One insight in his career is his engagement in “social responsability”, action beyond his business tasks. “Reach out outside your chosen industry, learn how other businesses and organizations operate, get involved with NGOs”, said Sidoli reflecting on his active involvement as a Board Member, Vice President and President of various associations and initiatives in social development, education, and foreign investment.
Sidoli believes there are several prerequisites and stages you must go through if you wish to grow into a Leadership position and influence others:
When speaking about his personal drivers in life and career, Sidoli said that he always had a passion for his job. Passion helped him work hard, stay focus and find a reason to stay, which led him to be promoted often and reach a status of a well-accomplished professional. He also learned how to manage his frustrations, which was crucial, as pointed out earlier. He realized that through challenges and suffering, he learned faster. He also learned fast by moving often outside his comfort zone and used this to his advantage because it enabled him to deal with stress and learn through trial and error. Finally, he recommended to always shoot for the long run: “always do a proper seeding, don’t rush your executions, seed well, and trust the harvesting will be rich.”
Throughout his fruitful career, having served in various Leadership positions, he developed what he calls his own 10 Leadership Commandments:
When asked how he manages fear, Sidoli responded that he is a risk taker but hates fear (as most people do) and manages to cope with it by influencing his attitude and increasing his resilience. “Never give up, be resilient, try to look for good news and ask for help if you can’t see the good around you. Attitude makes all the difference in the hardest situations.”
We couldn’t think of a better way to end the Leadership Talks series for this year. When thinking about the possibilities and challenges ahead of us in 2023, we will undoubtedly approach them as Eugenio Sidoli suggested: like architects of our futures!