Oscar Farinetti on the values of business

11 July 2016

Oscar Farinetti, Founder of Eataly, was a guest speaker at the Master Lecture series to inspire our students from the Global MBA in Food and Wine. Which are the key skills a manager in the food and wine sector must have? 

“Italian food is excellent and unique. You have to think global and act local”. – Oscar Farinetti.

Through an extraordinary journey, starting in Turin, Eataly has opened 19 stores in Italy alone, in addition to those present on an international scale in countries like Turkey, United Arab Emirates, Germany and the United States. 

Oscar Farinetti explained that the idea was born from the intuition about the fact that “the country with the most appreciated food and wine in the world did not have a retailer worldwide.” Although “Italians still export less food than France, Germany or even Belgium.”

The President and Founder of Eataly then explained what the values for the creation of a successful business are: “First of all, it is important to create employment; second, giving a new life to forgotten places: as happens with FICO in Bologna or with Eataly in Turin, born from the factories of the ancient Carpano company (producers of Punt e Mes). The third value is bearing in mind that Food & Wine are cool!” 

To future managers and people who want to fulfill their objectives and that are mainly driven by passion, the founder of Eataly suggested to “focus on Italian food identity in the world, creating employment.”

 

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