Francesco Pesci, CEO Brioni, presents to the MBA Design, Fashion and Luxury Goods class 2013-14
Francesco Pesci, CEO Brioni, presents to the MBA Design, Fashion and Luxury Goods class
Throughout his lecture, Mr. Pesci was not only able to introduce us to the essence of the Brioni brand, but also to how the company aims and prides itself on being able to transform any man into a “Brioni man”. This type of man combines both international flare and true masculine elegance.
Brioni is not only an authentic Italian brand but an innovative one that was able to break all the rules by bringing bright colour to the industry, in a time when it did not exist. This inspirational CEO would motivate anyone to explore the world of luxury menswear and everything is has to offer.”
Maria Galia (Canada), MBA Design, Fashion and Luxury Goods 2013/2014
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