MASTER IN Management


The Management Master’s course offers those who have a university degree on topics unrelated to management and economics the chance to extend their training on these very subjects, thus opening up to new opportunities on the labor market.

Starting from management skills and master lectures on real corporate case studies, the course provides skills and tools, necessary to start a business career with the best training and the right motivation, to manage enterprises and projects. This journey develops the ability to quickly adjust to organizational environments, first of all through the direct contact with managers and professionals, and then thanks to the internship in a company, aimed at matching participants’ aspirations with the labor market needs.

Students will have the chance of entering a business network and the alumni community, an invaluable international network to take the first steps of a managerial career. Choosing the Management Master’s course means having a strong motivation and putting oneself to the test with other people sharing the same objective: a change-oriented experience that by honing personal abilities and the previously acquired specialist technical cultural baggage, helps making an informed choice about one’s own professional future.

The program features two specializations, in order to make the most of the characteristics of students in the class: “Advanced Services”, devised for those who have a university degree in social subjects or the humanities wishing to access new industries for them, like marketing, communication and human resources, and then “Industrial Activities”, for those who have a university degree in scientific-technological disciplines wishing to operate in consulting, in the production, logistics, innovation management areas and project management.

Would you like to transform your professional perspective? Get in touch with the course program manager: we’ll open you the doors to new opportunities.



PerTe Prestito Con Lode”, a long-term and low-interest honor loan, with no collateral required to cover the full amount of the tuition fee.


In collaboration with:



Alessandro Grandi

Alessandro Grandi

Director of Studies

" The Master in Management is designed for individuals who want to invest in their future, and who began university studies in subjects not directly related to management and wish to increase the value of their education. Generally our students arrive to the program with a spirit of change and growth. The goal of the Master in Management is to carry out this objective through an innovative educational experience which is accomplished through direct connections with companies who are able to introduce students to the world of employment and professional growth "



  • 27


  • 48% F - 52% M



The Master in Management is a full-time program structured in 1500 hours of learning activities over 12 months of study, divided into 326 hours of lectures (of which 230 take place in the full-time phase and 96 in the part-time phase), 549 hours of individual study, and 625 hours of internship.
The Master offers an innovative learning path which combines training activities in the classroom with e-learning, training on the job and internship in a company.

The structure of the Master is divided into three terms:

First term: 4 months of lecturing, full-time


  • Administration and control
  • Business english
  • Business ethics and sustainability
  • Business project
  • Digital culture
  • Information Systems and Office Automation Laboratory
  • Marketing
  • Organizational Behavior and Personal Development
  • Production and Logistics (Industrial Activities Track)
  • Service Management (Advanced Services Track)

The corporate project concludes the full time training phase and allows participants to interact with select companies by consulting in real-world cases thus allowing them to put into practice the general management skills they have acquired.

Second term: 4-month internship
The internship is carried out in the form of an agreement with companies for the development of projects, assisted by a tutor from the school.

Third term: 4 months of part-time training
The master concludes with 4 months of in depth training activities including distance learning and two/three classroom sessions per month on Fridays and Saturdays to supplement the training course.


  • Web Marketing 2.0
  • Corporate Finance
  • Business Strategy
  • Communication (Advanced Services Track)
  • Innovation Management (Industrial Activities Track)

The part-time training provides participants and companies with the chance to enter into collaborative projects while simultaneously taking part in activities related to the internship.


Financial and management accounting. The role of CFO in the company. Measuring and interpreting the company's financial performance. Analysis of indices and flows. Cost calculation and analysis for management control. Strategic control and strategic cost management systems. Preliminary economic and financial analysis and budget. Evaluation of managerial performance. Multi-dimensional performance management systems.

From the operational areas of business communication (image and positioning, public relations, advertising, promotion and internal communication) to the business communication plan (structure, methodology, applications and practices). Introduction to non-conventional communication scenarios: guerrilla, viral, multisensory and emotional.

Over the last decade sustainability and corporate social responsibility (CSR) practices have become paramount for companies as well as for the society at large. Although most companies have developed sustainability programs over the years, as they are cutting carbon emissions, reducing waste, and otherwise enhancing operational efficiency, we are witnessing a mishmash of sustainability tactics that does not add up to a sustainable strategy. To endure, a sustainable strategy has to cope with the competing – and apparently divergent – interests of all stakeholders: investors, employees, customers, governments, NGOs, society and the natural environment.

The purpose of this course is to initiate a debate around the role and functioning of modern corporations as sustainability challenges, opportunities and solutions emerge. In particular, the objective of the course is to detail and disentangle the links between sustainability, CSR and the key role that digital technologies can play as a mean to translate sustainable strategies into effective outcomes.

Within this perspective, three major learning outcomes are expected:

  • To allow students to gain a solid and robust understanding of what sustainability and corporate social responsibility mean in a business context;
  • To allow students to understand key approaches and frameworks for measuring and reporting sustainability and CSR in organizations;
  • To gain an understanding of what sustainability oriented innovation means and how it can be applied to a digital organizational context.

In order to achieve these objectives the course will combine (i) case studies and whole class discussion; (ii) talks by business leaders and managers dealing with sustainability issues; (iii) lectures.

The course teaches a new plan for the launch of a new business, be it a start-up or a new business branch. Students will be guided in the formulation of a business plan, working in small groups and having the opportunity to use all the managerial tools to give life to a concrete project. The course enables you to understand and define objectives and recipients of business plans, design structure and content, guide in the drafting and critical evaluation of the plan itself and the attached documents.

The course teaches how  to formulate a plan to launch a new business, whether it is a start-up or a new business branch. Students will be guided in the formulation of a business plan, working in small groups and having the opportunity to use all the management’s tools to create a concrete project. The course aim is to understand and define goals and targets of business plans, designing their structure and content, guiding the writing and critical evaluation of the plan and the attached documents.

From the operational areas of corporate communication (image and positioning, public relations, advertising, promotion and internal communication) to the corporate communication plan (structure, methodology, applications and practice). Introduction to unconventional communication scenarios: guerrilla, viral, multisensory and emotional marketing.

The course is intended to provide the conceptual and practical tools for evaluating and maximizing the value of the business. The themes of capital budgeting (investment assessment), company valuation, cost of capital and financial structure will be discussed.

The course will cover a variety of themes which are emerging as the most prominent ones in the context of digital culture.The following is a preliminary list of the topics that will be considered.

1. Computing: Meaning and Limitations (from Kurt Godel & Alan Turing to Quantum and Beyond).

2. Counter Culture vs. Cyber Culture (Stewart Brand & Bob Taylor, a la' carte).

3. Coding: Meaning and Perspectives.

4. The Internet: Lo and Behold.

5. History of Computation.

6. The New Rise of AI: Of Men and Machines.

7. Text Digitization + Literary Analysis + Maps + Interactive Media + Games + Design + Media Art = Digital Humanities?

8. Big Brother in Action: Surveillance, Hacking, Privacy, Cyber-security and Data.

9. Ethics, Moral Responsibility and Accountability of Computing.

10. The Economics of the New Web.

Analysis of business models and competitive strategies in the web 2.0. The new consumer, features and online consumer behavior. Web analytics.

The course aims at presenting, with a focus on life sciences, the major issues related to the management of research projects and the innovations resulting from these, as well as the pathways for enhancing the results, both through technological transfer paths that start up innovative businesses. Particular attention will be devoted to the analysis of the industrial aspects of these pathways and to the patent and commercial exploitation of the results of scientific research, including business start-ups.

Strategic, organizational and managerial aspects relevant to the development of innovation. Developing new products including an in-depth overview of the importance and role of R&D. Managing projects related to new products. Developing products and optimizing final performances in terms of quality, time and cost.

The role of technological innovation in business strategies. The management of innovative processes and in particular the process of developing new products and services. Insights on organizational and technical aspects to support the development of new products (concurrent engineering, value analysis, VRP, QFD). Project management: structures, roles and programming and control techniques. Project management cases and applications for the development of new products / services.

The course introduces to the sectors Healthcare and Life science through the presentation and discussion of business and scientific scenarios, highlighting the interrelations and the impact on the industrial and sector structure, the competitive structure and the evolutionary perspectives. The scenario of scientific innovations in the field of Healthcare and Life science is very broad and ranges from innovation in diagnostics to gene therapy, from regenerative medicine (stem cells, tissue engineering and biomaterials) to molecular farming for the creation of biopharmaceuticals in plant . In order for the results of scientific research in life sciences and biomedical technologies to be transformed into usable innovation by citizens and patients, a series of steps are required to enhance the technology, scale-up production, experimentation on patients and preparation of documentation necessary to obtain authorization for sale. It is a complex process that involves many different actors (companies and institutions). In this scenario, the knowledge of the industrial and competitive structure of the sector, of the value chain that integrates the various actors, and of the dynamics that characterize them are fundamental to enable innovation to become a product. The course is completed by identifying the professional profiles and key competences that oversee the path that leads from research to the market in companies and institutions.

From the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.

From the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.

The team building experience as a training tool to enhance relationship and confidence for good teamwork. The course contents analyze how people and groups act and interact within an organization. The aim is to develop knowledge and tools to manage people in the work environment, depending on quantitative results and well-being.

Logistics and lean logistics. Supply chain flow. Materials and inventory management (JIT/JIS, MRP, Kanban). Win-win approaches in the management of materials (continuous replenishment, consignment stock). KPIs and dashboard logistics.

The main aim of the course is to provide tools and methodologies for marketing services that are useful to companies operating in hypercompetitive environments: companies who impose their own strategic practices with the goal of creating value for clients, as a basis for good performance.

The team building experience as a training tool to enhance the relationship and trust for the purpose of good teamwork. The course contents analyze how people and groups interact within a company. The aim is to develop knowledge and tools to manage people in the workplace, in terms of quality such as good and psychological well-being.

Analysis of business models and competitive strategies on the Internet. The new consumer: features and on-line consumer behavior. Web analytics.

Learning method

The educational sessions provide various learning methods, including lectures, simulations, discussions of case studies and presentations by companies, testimonials, and group work.

The curriculum is completed with master lectures held by professionals from the world of business, academia and politics, with opportunities for discussion and interaction with the business world through case histories.


The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Management too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the full-time masters at Bologna Business School on average 91% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.


To achieve this goal, students are involved in several workshops, among which we may list:

  • Writing a CV and a Cover Letter
  • How to create an effective Linkedin profile
  • How to prepare for a job interview


In addition to this, thanks to the collaboration with professional career counselors, students receive a customized service, in order to understand their strengths and to build a professional development plan, which will turn out to be helpful when looking for an internship. Here follow some of the activities:

  • Initial guidance interviews
  • Specific interviews, focused on one’s own career plan
  • Continuous support to students with one – to – one sessions

Trough the Master in Management it is possible, once having completed in the companies the years of experience required, to become a Project Manager.



Alessia Sacco

Junior Digital Marketing, Dorelan
Master in Management - Advanced Services (A.Y. 2017/2018)

"I have always believed that in order to get involved, you have to be aware of your own skills and have the tools to create your own opportunities. After the Degree in International Relations and several experiences abroad, I choose this Master in order to have a full picture, transversal skills and the possibility to build a network. After the internship and the employment in Dorelan, today I am fully part of the Dorelan Marketing team. I recommend anyone who decide to join the master to face with determination a commitment a journey that could open up future possibilities."

Manuel Nucci

Group Engineering Specialist, Gruppo Montenegro
Master in Management - Industrial Activities (A.Y. 2016/2017)

"After studying Engineering, I wanted to combine my technical training with managerial and business skills that only a Master well-balanced between theory and practice, that is modern in content and can keep up with market needs could give me. Thanks to an internship in a consulting company in Operations, I managed to join the Montenegro Group where today I take on the role of Group Engineering Specialist, managing projects of technological innovation, the inclusion of new production and construction machinery, and collaborating with stakeholders to the right start-up of the projects themselves. I recommend everyone a master in BBS, determined and positive to realize the possibilities that are given to you, motivated to make things happen!"

Camilla Rocca

Branch Assistant, Adecco
Master in Management - Advanced Services (A.Y. 2016/2017)

"After graduating in Milan in History and Art Critics, I felt the need to orient myself towards something that could enrich me and open the way of work in the company. The master gave me the tools to analyze and understand the world of work and above all the opportunity to enter with awareness thanks to a fantastic internship. Thanks to this opportunity, I now have a contract as a Branch Assistant and the prospect of being able to grow into a large multinational market leader company."

Melissa Miuzzi

Technical Coordinator, Maccaferri de Mexico
Master in Management - Industrial Activities (A.Y. 2014/2015)

"When I enrolled in the master I did not have very specific expectations, except to better understand the company dynamics in order to face the world of work with awareness. During the internship I embarked on a path in the management and quality sector where I was able to combine my engineering training with the new economic - managerial skills. Entry into an international program, I am now in charge of the Rockfall sector in Mexico."

Alessandro Maria Beghi

Digital & E-Commerce Project Manager, Max Mara Fashion Group
Master in Management - Servizi Avanzati (A.A. 2013/2014)

"Mi sono iscritto al Master senza una chiara idea di "cosa avrei voluto fare dopo", ma con la convinzione che fosse il modo per valorizzare la mia formazione umanistica e aprirmi le porte del mondo del lavoro. E così è stato: il Master non mi ha dato solo nuove competenze, ma soprattutto metodo, responsabilità, voglia di continuare a imparare. Tutti elementi che ho occasione di mettere alla prova ogni giorno nella gestione dei progetti e-commerce che seguo per la stessa azienda nella quale sono entrato in tirocinio."

Michele Fabiani

Production planning engineer, SCM GROUP
Master in Management - Industrial Activities (A.Y. 2013/2014)

"I found in the master the tool to enrich my experience as an engineer with economic-managerial skills, essential to understand the dynamics of a company. Thanks to case studies, project works to be carried out in groups or individually, the master has a good balance between theory and practical application. After an internship in production at Vossloh-Schwabe Italy, I currently work in the Production Planning Department of a large industrial group."

Gerardo Famiglietti

Export Manager, Unigrà
Master in Management - Advanced Services (A.Y. 2012/2013)

"After a degree in History my priority was to enrich my studies with an experience that would allow me to acquire all those tools and skills necessary to enter the business world. The master gave me the opportunity to simultaneously embrace different levels, both practical and theoretical, and fostered direct contact with an important network of professionals. After an internship in Unigrà, they are now Export Manager at the same company."

Mattia Battistini

Patient Support Program Manager, Sanofi
Master in Management - Advanced Services (A.Y. 2011/2012)

"The experience I experienced while attending the master was more than positive. In addition to the presence of beautiful classmates and a group of highly trained teachers, what made the difference was the opportunity to do job interviews for positions that before, with my degree in History, I could only dream. The advice I can give to all future students is: subscribe, commit yourself, this master will open the doors of your future."


The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs. The collaboration features the following activities:

  • Sending the CV book
  • Sharing internship and work opportunities
  • Presentations at the School premises
  • Career Day
  • Implementation of project works
  • Class-room activities with case studies presented by managers and/or HR professionals


Our partners are the foremost supporters of our students, with the provision of scholarships, internships and professional opportunities.

Bologna Business School’s partner companies for the Master in Management are:








The tuition fee for the Master is 8,200 euros (VAT free).

The fee includes participation in theMaster, all the study material available through the online platform, and access to the Alma Bologna Business School such as: personal account for the Alma wi-fi, use of the PCs in the Computer Lab, access to the study areas, access to the internal gym, special rates for the School restaurant.
Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation.
Free parking is also available within the BBS campus.

Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions); the three city center canteens and all university student related discount offers. More information is available on the site of the University of Bologna:


Thanks to the agreement between Bologna Business School and Intesa Sanpaolo, participants are eligible to apply for “PerTe Prestito Con Lode”,  a long-term and low-interest honor loan.

Main characteristics:

  • Loan amount equal to the enrollment fee
  • Reduced interest rate
  • No collateral required
  • Repayable in 10 years
  • No early closing fees



At Bologna Business School we understand the importance of financial aid in supporting our students to achieve their educational goals. We are aware that an advanced, high quality training path can be a significant commitment, at the same time we also truly believe that investing in one’s future always pays back.

Bologna Business School provides merit-based partial scholarships to the leading candidates in the selection process.

The cost of enrollment may be covered or sponsored by third parties: public entities, foundations or companies.


The Master is exclusively for candidates who hold a Master’s degree, Specialist degree or degree from the old university system in humanities, social or scientific disciplines (eg: Literature, Philosophy, Languages, Political Science, Education, Biology, Physics, Pharmacy, Industrial Chemistry or Engineering).
The degree must be obtained before the enrollment deadline. Auditors do not need to possess a university degree.


Admission to the Master requires passing selections by means of a motivational interview, designed to assess the candidate’s professional project and ensuring consistency with the objectives of the Master.


The second level Master is accessible only to those who have a bachelor's degree from the old system or a Laurea Magistrale/Specialistica. To access the first level Master a three-year undergraduate degree or a bachelor’s degree in the old system is sufficient.
Access to a first level University Master requires at least a three-year Bachelor’s degree (or the Bachelor’s degree in the old system); for a second level Master's Degree, the Laurea Magistrale/Specialistica (or the Bachelor’s degree of the old system) is necessary.
Enrolling in multiple university courses is not allowed. Therefore, if you are already enrolled in a degree at this or another university prior to registration into the master you are required to apply for a suspension of studies ("career freeze") at the secretariat of the specific School. During the suspension period you will not be able to undertake exams nor accumulate attendance related to the suspended degree.
Yes, you can enroll prior recognition of the degree at the Italian Embassy or Consulate in the country where it was obtained. More details are available in the tender announcement.
Upon registration and payment of the admission fee, you must submit or send via registered mail to Alma Bologna Business School (Via degli Scalini 18-40136 Bologna), the following documents:
• a copy of the receipt for the fee of 60.00 euro for administrative services;
• summary sheet;
• a copy of your ID;
• Undergraduate Degree (or substitute statement);
• curriculum vitae;
• any additional titles to be assessed for admission purposes.
No, once you pass the selections, you can decide whether to formalize the registration to the Master through the registration process. However, it is essential to participate in the selection process and to pass it in order to be able to register.
It is essential, for the purpose of registration, to have completed the degree by the registration deadline.
As long as you have passed the selection process, you can still register as an auditor.
An auditor is someone who participates in a master and who has passed the selection stage but doesn’t have an MA/Specialist degree/degree according the old system/ or hasn’t be graduated within the call’s deadline. An auditor can participate in all lessons, academic activities and to the internship (not compulsory). An auditor doesn’t need to take exams and therefore is not awarded CFU. An auditor will however receive a certificate of attendance by the University of Bologna. Instead of paying €11.200 an auditor pays €9.200
The University of Bologna uses the ECTS system accurately applying the European Credit Transfer System (ECTS) in all courses of the first cycle (Laurea), second cycle (Laurea Magistrale) and unified cycle. ECTS is a recognized standard created with the goal of supporting mobility and cultural exchange among students at the European level. This standard allows for the comparison of credit systems used by Universities and higher education institutions in Europe, to plan and implement the learning path of students. This allows students who study in one country to see their studies recognized at an institution in another country that applies the same standard.
Yes, every Master is composed of multiple courses, each with an exam at the end and based on whose completion the student earns the relative CFU for the course.
You can contact the Help Desk directly via e-mail:, or by telephone: +39 0512099882; or you can apply online:
The School organizes several occasions for meetings, discussion, networking, training, refresher training reserved for the Alumni Community (those who have attended a course in Bologna Business School). For further information visit the Community section of our website.
Unlike the Laurea Magistrale or Specialistica, a University Master's degree actively involves students in practical cases, providing skills that facilitate immediate entry into the labor market. Specifically, the Master in Business Management, before the internship period, requires the development of a business plan that is carried out for the duration of the master and 3 one-month-long company projects each with a company chosen by the participant.


Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.

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