Daniele Rimini is Founder of PD For Management Consulting and is himself a Business Management Consultant. He is Adjunct Professor of Marketing in the Bachelor of Economics of Tourism and Marketing services in the Degree Course in Business Administration and Auditing at the University of Bologna, Rimini branch. His research mainly concerns customer loyalty and the impact of CRM on the corporate organizational structures. He has obtained much work experience in business to business marketing. He obtained an MBA at Profingest.
Identifying the “ideal” client by means of strategic mapping. Knowing, satisfying and creating loyalty: the cycle of key account management. Analyzing the purchasing behavior of the consumer. Measuring customer satisfaction. Selecting mechanisms for creating loyalty. The KAM plan, from objective definition to operational actions.
The main aim of the course is to provide tools and methodologies for marketing services that are useful to companies operating in hypercompetitive environments: companies who impose their own strategic practices with the goal of creating value for clients, as a basis for good performance.