Gabriele
Pizzi


Pizzi
Italy Associate Professor University of Bologna Core Faculty
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BIO

Gabriele Pizzi is Associate Professor at the Department of Management of the University of Bologna, where is currently holding courses in Innovative Retailing, Consumer Behavior and Customer Value Management. His research deals with the management of assortment, longitudinal analysis of customer satisfaction, and the implementation of digital technologies in the retail industry, and they have been published in top international journals such as the Journal of Retailing, Journal of Retailing and Consumer Services, Journal of Service Research and Journal of Interactive Marketing. Since 2013 he is the Scientific Director of a research project aiming to develop a new innovative methodology for product category definition, and in 2017 he has been awarded a Grant by the Italiana Marketing Association for his studies on the application of Virtual Reality to retailing.