Gian Luca Marzocchi is Full Professor of Marketing at the Department of Business Sciences, University of Bologna. He is a Coordinator of the Master’s degree programme in Statistics, Economics and Business. His research focuses on three areas: the development and application of quality measurement models and customer satisfaction; branding, with particular emphasis on studying the relationship between identification and loyalty in brand communities; intertemporal choices, more specifically as concerns the cognitive representation of the past/future continuum. His scientific research has appeared in numerous international reviews, including the Journal of Applied Psychology, Psychology and Marketing, Journal of Economic Psychology, European Journal of Marketing, International Journal of Service Industry Management, Service Industries Journal, Advances in Service Marketing and Management, Entrepreneurship Theory and Practice, Journal of Operational Research Society, Journal of Management and Governance, International Journal of Market Research. He has been a visiting scholar at the Stern School of Business of New York University.