Angelo Manaresi is Professor of Economics and Business at the Department of Management. He obtained a PhD in Economics-Marketing at London Business School in 1993. He is Director of the Master in Business Management, Director of the Department of Management, Bologna branch. His research includes branding, distribution network management and strategic international marketing; he is a consultant in business administration and marketing in different industries. He has been Commissioner of Parmalat SPA and he is a Board Member at Datalogic Spa.