Mariolina
Longo

Professore Associato di Gestione Aziendale Università di Bologna Core Faculty
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BIO

Professore associato confermato di Gestione Aziendale presso la Scuola di Ingegneria e Archittetura  dell'Università di Bologna. Negli ultimi anni l'attività di ricerca si è concentrata sulle seguenti aree: Intangible asset e creazione di valore aziendale, Sistemi di misurazione e controllo del Capitale Intellettuale, Processo di innovazione della corporate governance e implementazione e diffusione dei concetti di Corporate Social Responsibility e di Stakeholder Theory e Analisi del cambiamento del sistema gestionale delle aziende sanitarie italiane in seguito alla riforma del SSN e del ruolo del Controllo di Gestione come strumento di supporto al processo di efficienza delle attività.

COURSES

Over the last decade sustainability and corporate social responsibility (CSR) practices have become paramount for companies as well as for the society at large. Although most companies have developed sustainability programs over the years, as they are cutting carbon emissions, reducing waste, and otherwise enhancing operational efficiency, we are witnessing a mishmash of sustainability tactics that does not add up to a sustainable strategy. To endure, a sustainable strategy has to cope with the competing – and apparently divergent – interests of all stakeholders: investors, employees, customers, governments, NGOs, society and the natural environment.

The purpose of this course is to initiate a debate around the role and functioning of modern corporations as sustainability challenges, opportunities and solutions emerge. In particular, the objective of the course is to detail and disentangle the links between sustainability, CSR and the key role that digital technologies can play as a mean to translate sustainable strategies into effective outcomes.

Within this perspective, three major learning outcomes are expected:

  • To allow students to gain a solid and robust understanding of what sustainability and corporate social responsibility mean in a business context;
  • To allow students to understand key approaches and frameworks for measuring and reporting sustainability and CSR in organizations;
  • To gain an understanding of what sustainability oriented innovation means and how it can be applied to a digital organizational context.

In order to achieve these objectives the course will combine (i) case studies and whole class discussion; (ii) talks by business leaders and managers dealing with sustainability issues; (iii) lectures.