Dayana Grassi works for Bulgari S.p.a since 2001 and has an expert in Product Marketing, Sales and Management. She is specialized in the Eyewear market and has lead the collaboration between Luxottica and Bulgari, eventually leading to her position as Global Licenses Senior Manager. As of 2016, her long experience in the company has moved her focus to sales training strategy and planning for their High End, Jelwely, Watches, Leathergoods and Accessories product lines.
This course explores the different types of operations, marketing and finance used in perfumes and eyewear industries. Special attention will be given to vertical integration, branding and licensing policies and to channel management and channel development activity.