Lelio Gavazza is Country Managing Director of the Greater China market for the Bulgari group and lives in Shanghai. He has been working in the Fashion and Luxury sector for over 10 years. He is mainly active in the area of production and marketing of formal clothing and accessories for men / women and has also developed an in-depth knowledge of retail and wholesale. He is responsible for the management and development of branding for jewelry, watches and accessories for the Greater China market through the launching of watchmaking boutiques and flagship stores in multi-brand stores. He is a member of the Board of Directors of Bulgari Commercial Shanghai and Bulgari Asia Pacific and Taiwan. He is a Chemical Engineer, has been a Chief Executive Officer of the JV Group Zegna in China and Vice President of Operations for Mantero Orient.
Business rules and consumer behaviours are very different in the EU and the Far East. This Course highlights how these differences influence strategies and operations in the retail industry. Real business cases will be presented.