Luca Gatti, currently European Head of Business Strategy Services at AKQA (part of WPP), has a long experience in business strategy, acquired at the Boston Consulting Group. Luca has led several business innovation projects enabled by digital technology, among others: the ENI's car sharing service "enjoy" and the AC Milan's MilanLab athletic services.
The planning approach and the strategic positioning. The understanding of the competitive environment and competition dynamics. The identification, pursuit and preservation of competitive advantage sources in changing contexts. The definition and innovation of the business model.